Set up recommendations in the Google Ads mobile app

Use the Google Ads mobile app to make fast changes to your campaign or check your optimisation score from anywhere. The Google Ads mobile app provides a convenient platform for you to manage your campaigns on the go. The app provides an optimisation score and customised recommendations into campaign performance and areas for improvement. Learn more about recommendations and optimisation scores.

On this page

• Prepare for success: Manage recommendations in the app
• Set up recommendations
• Optimisation: Set up custom notifications and auto apply
• Custom notifications
• Adjust notifications
• Auto apply

Prepare for success: Manage recommendations in the app

• Quickly check your optimisation score or review recommendations and make real-time adjustments to your campaigns, such as changing bids, budgets or ad text using the Google Ads mobile app.
• Regularly review your recommendations and optimisation scores, as Google Ads frequently discovers new recommendations and launches new recommendation types.
• Not all recommendations are relevant to all campaigns. Carefully review each recommendation to understand how it might impact your campaign.

Set up recommendations

1. Open the Google Ads mobile app.
2. Tap the Recommendations icon at the bottom of the screen
3. If you have an account history, the 'Recommendations' page will appear, showing you customised suggestions to improve your campaigns’ performance.
   • Note: If there are no recommendations, check back again soon, as Google Ads regularly discovers new recommendations for you and also launches new recommendation types.
4. Review the list of recommendations provided for your campaigns.
5. Check your optimisation score. Each recommendation shows how much it could impact your optimisation score. Focus on the ones that offer the most significant potential improvement.
6. Choose to apply or dismiss each recommendation. If you’re unsure, you can research further or test it with a small portion of your budget.
7. After applying recommendations, monitor your campaign performance to determine if they have the desired results.

Optimisation: Set up custom notifications and auto apply

You can receive alerts for the specific recommendations you want and have Google Ads recommendations implemented automatically by setting up custom notifications and creating auto apply recommendations.

Custom notifications

1. Open the Google Ads app.
2. Click More in the bottom right.
3. Select Settings .
4. Select Custom notifications section.
5. Click Create.
6. Choose the recommendations you want to be notified about.
7. Select the Increase above or Decrease below button.
8. Enter the desired value in the 'How much' field.
9. Click Save.
10. Confirm your actions.

Adjust notifications

1. Open the Google Ads app.
2. Click More in the bottom right.
3. Select Settings .
4. Select Custom notifications section.
5. Click the sign in the bottom right-hand corner.
6. Select the Increase above or Decrease below button.
7. Enter the desired value in the 'How much' field.
8. Click Save.
9. Confirm your actions.

Auto apply

1. Open the Google Ads app.
2. Open the Recommendations page.
3. Tap the Auto apply button.
4. Choose the recommendations you want to apply automatically.
5. Click Save.
6. Confirm your actions.

Related links

• About recommendations
• About Google Ads mobile app recommendations and optimisation scores
• About optimisation score
• Check your optimisation score
• Why is my recommendation no longer available?