Recommendations and optimisation scores in Google Ads mobile app can improve campaign performance by reviewing performance, campaign settings and trends to generate recommendations to optimise your ad spend.
Recommendations provide relevant customised suggestions by introducing you to new features and improving your bidding, keywords and ads.
Optimisation scores estimate how well your account is set to perform and help prioritise the recommended actions. Scores range from 0–100%, with 100% meaning that your account can perform at its full potential. Each recommendation shows how much your optimisation score will be impacted, if applied.
On this page
- Recommendations and optimisation score in the Google Ads mobile app
- Benefits of recommendation and optimisation score
- When to use recommendations
- 'Recommendations' page features
Recommendations and optimisation score in the Google Ads mobile app
Tip: You can find recommendations and your optimisation score on the 'Recommendations' page, accessible from the bottom navigation bar or in your mobile app 'Account overview' page.
Benefits of use
- Enhanced campaign performance and efficiency: Google Ads recommendations provide customised suggestions to improve how your campaigns perform.
- Prioritised recommendations: The optimisation score helps you decide which recommendations to focus on first.
- Campaign relevance and time savings: Recommendations can help keep your campaigns up-to-date and save you time. You can set it up so that certain types of recommendations are automatically applied. You can also change these selections or opt out of them at any time.
- Data-driven insights: The 'Recommendations' page uses historical data to provide performance estimates and insights.
When to use
- Regularly: New recommendations are frequently discovered by Google Ads. Check the 'Recommendations' page regularly to keep your campaigns optimised and fresh.
- When performance decreases: If you notice your campaigns aren't performing as well as expected, the 'Recommendations' page can offer insights and solutions.
- When launching new campaigns: The 'Recommendations' page can provide guidance on setting up your campaigns for optimal performance right from the start.
- To stay up-to-date: Use recommendations to stay informed about new Google Ads features and best practices.
'Recommendations' page features
If your account has historical data, the 'Recommendations' page can help you:
- View performance estimates based on historical data: The page uses past data, including your campaign performance and Google search trends, to provide insights into how each recommendation might improve your results.
- Make improvements efficiently: The 'Recommendations' page provides ideas to help you make informed decisions without having to do a lot of research.
- Keep your campaigns up-to-date: The page also helps you refresh your account by suggesting updates to keywords, bidding strategies and other settings.
