This article provides instructions on how to set up an SDK (software development kit) for your app and how to link your Google Ads account to Google Analytics 4, Google Analytics 4 for Firebase, or your third-party app analytics provider so that you can import your conversion data and optimally measure performance of your app ads.
Integrating an SDK when managing apps is very helpful. An SDK will include third-party code that helps enable full functionality and access to services for your apps.
On this page
- Get started
- How to integrate an SDK into your app
- How to link your Google Ads account to a Google Analytics or Firebase property
- How to link your Google Ads account to your third-party app analytics provider if not using Google Analytics and Firebase
Get started
If you don’t have a Firebase account, you can learn more in the Firebase help center and on the Firebase developers website. Or, if you’re using a third-party app analytics provider, you can work with your representative to help you set up their SDK.
Make sure that you also have the following:
- An app to market in Google Ads.
- Administrative access to a Google Ads account or a Google Ads manager account.
- Google Play Console account ownership for Android. Learn more about Console Play access levels.
How to integrate an SDK into your app
You may want to work with your developer team to do this.
- GA4 or GA4F SDK: If you integrate your SDK with Google Analytics 4 (GA4) or use the Google Analytics for Firebase SDK (GA4F SDK), you’ll gain comprehensive, privacy-centric analytics that help you better measure and optimize your app ad performance.
- Third-party analytics: If you’re using a third-party app analytics provider to track and measure your mobile app conversions, you can import app conversion data from your provider by linking it to your Google Ads account.
The Google Analytics for Firebase SDK (GA4F SDK) is a piece of code to be implemented into your app.
Follow the implementation instructions in the links below to integrate it. Learn more on how to Get Started with Google Analytics for Firebase SDK.
Add Analytics SDK to your app for Android
For iOS+
For Web
How to link your Google Ads account to a Google Analytics and Firebase property
After you’ve set up your SDK, you’ll want to link your Google Ads account to an analytics solution. Below, you’ll find instructions on how to link your account to GA4 and Firebase.
Link your account to GA4 and Firebase in Google Ads
Link your account to GA4 and Firebase in Web to App Connect Interface
How to link your Google Ads account to your third-party app analytics provider if not using Google Analytics and Firebase
When you’ve set up your SDK, you’ll want to link your Google Ads account to an analytics solution.
You’ll need to create a different link ID for each app you track with a third-party provider. After you've generated the link ID and shared it with your third-party provider, you'll be able to import conversion events into Google Ads.
to copy your link ID. Paste this link ID into your third-party account.