How is AI Max different from DSA or Performance Max with Final URL expansion?
AI Max is an evolution of DSA and Performance Max with Final URL expansion, while including the convenience and control of Search campaigns. Using a broader and more comprehensive understanding of the URLs in your domain, we use a superset of the asset generation technologies of DSA and Performance Max Final URL expansion.
How does AI Max interact with Performance Max and other existing campaigns in the account?
Just like the interaction between broad match and Performance Max, if a query is eligible to match to candidates in both AI Max for Search campaigns and Performance Max, then the one with the highest Ad Rank will serve. Learn more About keyword and search theme prioritization within a Google Ads account.
Will I have any option to create or customize assets, like grammar or special offers that are used?
No, these assets will fully be automated.
Does AI Max work with Editor or API?
Activating or deactivating AI Max may cause errors for API requests managing automatically created assets and brand settings in your campaign, as AI Max is not yet available in the API and Editor. Inform your team before proceeding with either action.
Support for Editor and API is expected later in 2025. This article will be updated to reflect feature availability. Additional details can be found in our blog post about AI Max for Search campaigns.
Does AI Max honor negative keywords?
Yes. Negative keywords will be respected even with AI Max turned on.
Does AI Max consider existing ad copies in the campaign / account, or will my ads be entirely new?
Yes, the new ad may include your existing ad copy if it’s relevant to the user’s query and ad URL. The new ad content reflects the marketing messages from your URLs.
How does creating new ad groups in existing campaigns change?
You can continue to add standard or DSA ad groups. If you add a standard ad-group with at least one broad match keyword, the ad-group gets keywordless recall. If you add URL rules, you can further Final URL expansion capabilities.
How is the creative altered? For example, is it dynamically pulled from the website?
AI Max improves your creatives by identifying marketing messages from your URLs that would be relevant to the user’s query. It then writes assets that complement your campaign and existing ads. Finally, the assets are composed into an ad and sent as a candidate into auction.
Does AI Max respect pinned RSA assets?
It depends on the Asset optimization settings you’ve selected. If you've enabled both text customization and final URL expansion settings, pinning of RSA assets will not be respected. If pinning is a necessity for you, the final URL expansion setting should not be utilized. Please see this section for more information.
What happens if I turn off AI Max within my campaign?
AI Max contains a suite of features within a campaign. When turned off, all of the AI Max features will be disabled and campaign performance may be impacted. For example, if your campaign is running brand exclusions and AI Max is turned off, brand exclusions will be disabled.
Turning AI Max back on will re-enable those settings just as they originally were set.
