Using the “Diagnostics” page for store sales

If you’ve questions regarding store sales conversion reporting in your account, use the "Diagnostics" page to get the overall status of store sales conversion reporting. Here you can find more detailed information, such as specific issues in your account that may be affecting store sales conversion reporting. The "Diagnostics" page will also show whether your account is currently optimized for bidding to store sales conversions.

1. In your Google Ads account, click the Goals icon .
2. Click the Conversions dropdown in the section menu.
3. Click on the active store visits conversion action name to open the “Store sales” page, then click Diagnostics.

How to review the "Diagnostics" page

The "Diagnostics" page for store sales conversion action provides the following details to help you better understand the current status of your store sales reporting:

• Current status: Indicates the store sales reporting status.
  • This section also mentions the store sales variant used to provide conversion reporting:
    • Store sales with default value: This variant provides automatic store sales conversion counts as long as relevant thresholds are maintained. It also provides conversion value based on the advertiser-set default value.
    • Store sales with uploaded dynamic values: This variant provides automatic store sales conversion counts as long as relevant thresholds are maintained. It also provides conversion value based on in-store transaction uploads. This variant will switch to the default value if recent data through uploads isn’t maintained.
    • Store sales with automatic dynamic values: This variant provides automatic store sales conversion counts and conversion value as long as relevant thresholds are maintained.
      • Store sales with automatic dynamic values also provide conversion value based on Google’s data partnerships.
  • If your account is currently reporting store sales conversion value based on the conversion action default value, this section will also display the current default value.
• Transaction upload status: Indicates whether the account has uploaded transaction data that falls within the most recent 30 days.
  • Note: The “Transaction upload status” option will only be visible if you’re eligible to upload in-store transaction data to your account.
  • If you’re uploading in-store data, you should make sure to upload consistently and include recent transaction data that falls within the last 30 days (ideally within the last 14 days). If there’s no eligible transaction data within the last 30 days, the system will use the conversion action default value to report store sales conversion value.
  • If your recent in-store transaction data is between 14 and 30 days old, this section will let you know the number of days before your account switches to providing conversion value based on your default action value.
  • Conversion count data thresholds: Indicates whether the account has enough data to meet the privacy and reporting thresholds to report store sales conversion counts. If the account doesn't pass the thresholds, no store sales reporting will be available.
  • Conversion value data thresholds: Indicates whether the account has enough data to meet the privacy and reporting thresholds and report store sales values. If the account doesn't pass the thresholds, the system will use the conversion action default value.