Store sales uploads: Check the status of your upload

Note: This article is intended for advertisers allowlisted to upload store sales data. Store sales counts, store sales values based on defaults, or Google's automated solutions can be available for eligible advertisers without uploads. Learn more About store sales availability and eligibility.

Check the status of your upload and correct any errors

After you upload a file to Google Ads, you can check your file status in your Google Ads account. This only applies to store sales data files uploaded directly through Google Ads (and not through the Google Ads API).

In your Google Ads account, click the Goals icon .
Click the Conversions dropdown in the section menu.
Click Uploads.
View the “Status” column to check the file status for a specific upload.

Upload statuses

Processing

Your store sales data has been accepted and is currently under processing by the system. The data is only accepted if it’s correctly hashed and formatted.

Failed

The uploaded store sales data failed processing. Here are some reasons why your data may fail to upload:

Your data hasn’t been hashed or was hashed incorrectly.
Your data was incorrectly formatted or contains missing values or columns.
You have a very low number of transactions.
There aren’t enough transactions matched to customers.
The average value of transactions is significantly higher or lower compared with the account’s 90-day average.
The currency code within the upload doesn't match the historic values within the account.

To check for the specific reason, check the “Results” column of the Google Ads statistics table.

Applied

Your store sales data has been successfully processed and store sales conversions are now reported in your account.

Finished with errors

Your store sales data upload is finished, but it contains errors. Google Ads can’t process the data until the errors are fixed.

Finished successfully

Your store sales data upload is finished and contains no errors. Since there were no updates in the file, Google Ads didn’t update any data.

Download an error report to correct any errors

If Google Ads encounters any errors while uploading your store sales data file, you can download a spreadsheet that lists the conversions from your file that failed to import. You can then fix any errors and re-upload the file to Google Ads.

In your Google Ads account, click the Goals icon .
Click the Conversions dropdown in the section menu.
Click Uploads.
Find the store sales data file that has the errors.
In the “Actions” column, click Download errors.
Review the error messages in the “Results” column of the spreadsheet to determine why Google Ads couldn’t import your conversions.
Make the necessary corrections to the spreadsheet and save it.
Upload the corrected file again.

Learn more about how to Troubleshoot specific store sales upload error messages.

Was this helpful?

How can we improve it?