Before you finalize your campaign settings, keep in mind the following guidelines:
- Location targeting isn’t recommended for campaigns optimized to offline conversion goals; however, you may utilize the advanced targeting feature to target users who’ve expressed interest in the area of your business, or users who are near your business’ physical location. You must complete this action after your campaign is published.
- This guidance only applies to Performance Max for Store Goals campaigns that optimize to offline goals, like local actions, store visits, or store sales. For other Performance Max campaign types, refer to the details in Create a Performance Max campaign with online sales or lead generation goals.
- Ad scheduling isn’t available in construction for campaigns with local actions, store visits, or store sales applied, and isn’t recommended to be added post-construction.
- When only store goals (store visits, store sales, contacts, and direction clicks) are added to a campaign, certain features may not be supported.
- On the “Campaign settings” page, select the locations to target under “Locations”.
- To target a location that isn’t listed, select Enter another location, enter the name of the place you want to target, then select Target or Exclude.
- If you want to target specific places within a location, select Nearby and again select Target or Exclude locations.
- Under the “Languages” dropdown, select the languages your customers speak. You can select multiple languages to show your ads to specific sets of customers.
- Note: For more location targeting options, use “Advanced search”. You can add location in bulk or enter a location and radius around that specific location that you'd like to target.
- Finalize any additional settings you’d like to set up under “More settings”. Click Next.
Turn on automatically created assets
If you keep automatically created assets selected, Performance Max campaigns may auto-generate assets if Google AI predicts that your campaign performance can be improved. Google AI curates text and images from your landing pages and shows them in your ads when it’s predicted to improve performance. Then, you can add information like brand colors to help your campaign look more personalized.
If both the automatically created assets settings (text assets and Final URL) in Google Ads are checked and turned on for your campaign, your final URL may be replaced with a more relevant domain based on customer intent , that uses a dynamic headline, description, and creative assets from your landing page’s content. By turning this feature on, you can increase your campaign’s ability to serve.
Exclude brand traffic
You can prevent your Performance Max campaign ads from serving for specific brand searches (including misspellings) by creating a Brand list in your account and applying it to your Performance Max campaign.
Learn more About brand settings for Search and Performance Max.
Campaign URL options
The tracking template is where you put tracking information. Performance Max only supports the account-level or campaign-level tracking template. Any tracking template at the lower level, such as ad group or product group, will be automatically removed.
You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.
