- To add locations to your campaign, go to your “Campaign settings” page and select “Locations”.
- If you select “All countries and territories”, your campaign will only show Shopping and Search ads in the countries where your products are sold. If you add video assets, ads generated with these assets may show in all locations.
- To specify a new location, select “Enter another location”, enter the name of the location, then click Include or Exclude.
- If you want to include specific places within a location, select “Nearby” and again select Include or Exclude locations.
- Under the “Languages” dropdown, select the languages appropriate to your customers. You can select multiple languages to show your ads to specific sets of customers.
- Note: For more location options, use “Advanced search”. You can add locations in bulk or enter a location and radius around that specific location that you'd like to use to define the audience of your campaign.
- Finalize any additional settings you’d like to set up under “More settings”. Click Next.
Turn on text customization
If you keep text customization selected, Performance Max campaigns may auto-generate assets if Google AI predicts that your campaign performance can be improved. Google AI curates text and images from your landing pages and shows them in your ads when it’s predicted to improve performance. Then, you can add information like brand colors to help your campaign look more personalized.
If both the text customization settings (text assets and Final URL) in Google Ads are checked and turned on for your campaign, your final URL may be replaced with a more relevant domain based on customer intent, that uses a dynamic headline, description, and creative assets from your landing page’s content. By turning this feature on, you can increase your campaign’s ability to serve.
More settings
You can set up ad scheduling, campaign start and end dates, and URL settings under “More settings”.
Ad scheduling
Use ad scheduling to determine the number of days and hours your ad will show. For some goals, you may want your ad to only show during business hours or when you are available to handle customer inquiries.
- Learn more About ad scheduling.
- Learn how to Create an ad schedule.
Exclude brand traffic
You can prevent your Performance Max campaign ads from serving for specific brand searches (including misspellings) by creating a Brand list in your account and applying it to your Performance Max campaign.
Learn more About brand settings for Search and Performance Max.
Campaign URL options
The tracking template is where you put tracking information. Performance Max only supports the account-level or campaign-level tracking template. Any tracking template at the lower level, such as ad group or product group, will be automatically removed.
You can use URL parameters within the template to customize your final URL. When an ad is clicked, the information is used to create your landing page URL.
Page feeds
Page feeds allow you to provide a set of URLs that will be used to serve ads for your Performance Max campaign, including to generate dynamic content like headlines or descriptions when it’s predicted to better match user intent.
Learn more about How to use page feeds in Performance Max.
