By adding negative keywords to your Performance Max campaigns or account, you can avoid your campaigns showing for queries that contain those terms on Search and Shopping inventory.
On this page
- Add negative keywords to campaigns
- Edit negative keywords
- Estimate the impact of your negative keywords
- Account-level negative keywords
Before you begin
This article shows you how to add negative keywords to your Performance Max campaign. Learn more About negative keywords.
Note: Performance Max negative keywords are applicable to Search and Shopping inventory only.
How to apply negative keywords to your campaigns
You can choose whether to add negative keywords to all campaigns or a specific Performance Max campaign.
- Go to Keywords within the Campaigns icon
.
- Select the Negative keywords tab.
- To add negative keywords, select the plus button
.
- Select your Performance Max campaign.
- Add keywords, one per line, or you can select an existing negative keyword list.
- Note: You can choose a match type by using the appropriate symbols.
- Select Save to finish adding your keywords.
.You can edit negative keywords using the steps below.
- Select the keywords you want to modify.
- Select Edit.
- Select Change keyword text.
- Add keywords, one per line.
- Note: You can choose a match type by using the appropriate symbols.
- Select Apply to finish adding your keywords.
Estimate the impact of your negative keywords
To help you understand the potential impact of adding specific negative keywords, you can review predicted performance of adding negative keywords to your Performance Max campaign. This predictive data can help you to refine inputs and achieve your marketing goals.
Learn more about how to Estimate the impact of adding negative keywords to your Performance Max campaign.
Account-level negative keywords
You can add, remove, edit, and filter negative keywords at the account level. Negative keywords automatically apply to all Search and Shopping inventory, including in your Performance Max campaigns. Learn more About account-level negative keywords.
