With enhanced conversions for web, first-party customer data such as an email address, name, home address, or phone number is captured in your conversion tracking tags, hashed, sent to Google in its hashed form, and then used to match your customers to Google accounts, which were signed-in to when they engaged with one of your ads.
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| Google signed-in user views your Youtube ad. |
The user converts on your website. |
The conversion tag captures a field you determined (eg. email), hashes the data and securely sends to Google. | The hashed data is matched against Google hashed user data and a conversion is reported in your account. |
Benefits:
- Recover conversions that otherwise wouldn’t have been measured
- Improve bidding optimization through better data
- Privacy safe with hashing of first-party customer data
Configure enhanced conversions for web
You can set up enhanced conversions for web in 3 ways:
Google Tag Manager: If you currently use Google Tag Manager for conversion tracking you can set up enhanced conversions for web using Google Tag Manager with only slight changes to your configuration.
The Google tag: If you currently have conversion tracking implemented using the Google tag directly on your page (not within a third-party tool or iFrame), you can set up enhanced conversions for web using the Google tag by making slight changes to your configuration.
Google Ads API: If you would like to provide enhanced conversions data via API in order to have more flexibility and control over your data, you can set up enhanced conversions for web in the Google Ads API.
If you want to simplify the way you implement enhanced conversions or need additional support beyond what’s already provided by Google, you can work with a third-party partner. Learn more about the enhanced conversions Partner Program.
Download the enhanced conversions assist tool
Follow step by step guidance to validate and troubleshoot your enhanced conversions set up.
Related links
- About enhanced conversions for web in the Google Ads API
- Set up enhanced conversions for web using Google Tag Manager
- Set up enhanced conversions for web using the Google tag
- About the enhanced conversions Partner Program
- Customer data policies
- Your guide to conversion modeling
- About Performance Max campaigns
- Create a Performance Max campaign using a Merchant Center feed
- About the enhanced conversions assist tool
- Enhanced conversions assist tool
