About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle feeds to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary feeds yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined feed management: Feed creation, curation, and ongoing management of your vehicle feed
  • Automated quality assurance: Data quality approval following feed creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced

AdFeeder

GB

Dealer Inspire CA, US Search Optics US
ADME ADVERTISING PTY LTD AU Dealer Teamwork CA, US Sincro MCA US
Adpearance CA, US Dealer.com US sMedia Canada CA
Adtaxi VLA US Dealercraft Inc CA Solutions Medias360 / Consultant Auto 360 CA
AdTorque Edge AU DealerOn US Spearhead Online CA, US
Affinitiv Advertising MCC CA, US Delos Digital AU Star Performance Marketing US
Agentur Kühnen DE 67 Degrees

UK

Stream Companies CA, US
AMSI / AAG US digital35 GmbH DE Stream Companies US
ATG GB EasyCars AU Strong Automotive Merchandising CA, US
AutoCanada CA EDealer CA Tilo Motion ES
Automotive Clients US FlexDealer CA, US TRFFK CA
Auto Social Ltd UK Force Marketing US TRFFK US US
Autoweb UK Fullpath US TurnKey Marketing CA, US
Big Click CA Group 1 Automotive US two S DE
Bluesky Interactive GB Holman US Wayne Reaves Computer Systems US
C-4 Analytics VLA Google Merchant Center Account CA, US Kaavan Digital ES ZeroSum CA, US
CARGroup US L2TMedia CA, US    
Carsales Dealer Merchant Centre AU Leadbox CA    
CF Search Marketing US Localise UKMCA GB    
Chumney & Associates US Max Connect Digital US    
ClickDealer GB MMG CA, US    
Click Here Digital US MotorK ES, IT    
D2C Media Inc

GB

Netsertive US    
Data Driven Holdings US Octane Marketing US    
dbaPlatform (vla ads) CA, US PM MasterMerchant

US

   
Dealer e Process CA, US PureCars CA, US    
Dealer InLine CA Reunion Marketing CA, US    

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