About the Vehicle Feed Service Provider program (for dealers)

Vehicle feed service providers create and manage Merchant Center accounts and vehicle feeds to help onboard dealers and auto advertisers into Vehicle Ads. Google’s Vehicle Feed Service Provider program allows you to participate in vehicle ads without the need to create, submit, and manage vehicle ads primary feeds yourself.

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Benefits

Partnering with a vehicle feed service provider offers benefits to dealers and auto advertisers, such as:

  • Streamlined feed management: Feed creation, curation, and ongoing management of your vehicle feed
  • Automated quality assurance: Data quality approval following feed creation

How it works

Vehicle feed service providers are experienced in Vehicle Ads, Merchant Center, and Google Ads. With a vehicle feed service provider, you can reduce your activation time by streamlining your onboarding into the Vehicle Ads program.

Note: There’s a cost associated with using a third-party provider to manage feeds. Consult with providers for accurate pricing and service offerings.

Participate in Vehicle ads with a Vehicle feed service provider

To start using a Vehicle feed service provider, contact one of the existing providers to activate your dealership for Vehicle ads.

The following table lists the eligible existing Vehicle feed services providers:

Provider Countries serviced Provider Countries serviced Provider Countries serviced

AdFeeder

GB

Dealer InLine CA Octane Marketing US
ADME ADVERTISING PTY LTD AU Dealer Inspire CA, US PM MasterMerchant US
Adpearance CA, US Dealer Teamwork CA, US PureCars CA, US
Adtaxi VLA US Dealer.com US Reunion Marketing CA, US
AdTorque Edge AU Dealercraft Inc CA Search Optics US
Affinitiv Advertising MCC CA, US DealerOn US Sincro MCA US
Agentur Kühnen DE Dealcar

ES

sMedia Canada CA
AMSI / AAG US Delos Digital AU Solutions Medias360 / Consultant Auto 360 CA
ATG GB 67 Degrees UK Spearhead Online CA, US
AutoCanada CA digital35 GmbH DE Star Performance Marketing US
Automotive Clients US EasyCars AU Stream Companies CA, US
Auto Social Ltd UK EDealer CA Stream Companies US
Autoweb UK EveryCo DE Strong Automotive Merchandising CA, US
Big Click CA FlexDealer CA, US Tilo Motion ES
Bluesky Interactive GB Force Marketing US TRFFK CA
C-4 Analytics VLA Google Merchant Center Account CA, US Fullpath US TRFFK US US
Capital One US Group 1 Automotive US TurnKey Marketing CA, US
CARGroup US Holman US two S DE
Carsales Dealer Merchant Centre AU Kaavan Digital ES Wayne Reaves Computer Systems US
CF Search Marketing US L2TMedia CA, US Work Truck Solutions US
Chumney & Associates US Leadbox CA ZeroSum CA, US
ClickDealer GB Localise UKMCA GB    
Click Here Digital

US

Magnetis Auto CA    
D2C Media Inc GB Max Connect Digital US    
Data Driven Holdings US MMG CA, US    
dbaPlatform (vla ads) CA, US MotorK ES, IT    
Dealer e Process CA, US Netsertive US    

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