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Note: Smart Bidding Exploration is available only for Search campaigns that use target ROAS bid strategy.
Smart Bidding Exploration is a new opt-in feature that uses Google’s AI to bid on potentially high-performing search queries. Google AI and flexible ROAS targets work hand-in-hand to fuel an advanced algorithm that captures new searches and secures additional conversions from the traffic that you’re already eligible for. The result is scaled performance and traffic diversity, meaning your impressions, clicks and conversions will be driven by more unique search term categories.
Benefits
Capture traffic from more diverse sources: Artificial Intelligence (AI)-powered bidding broadens performance by engaging a wider spectrum of distinct search categories. Smart Bidding Exploration makes the most of your existing targeting methods including broad-match, Dynamic Search Ads (DSA) and AI Max.
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| Scale conversion volume with your existing targeting: Smart Bidding Exploration bids on a large scale against your current eligible targeting (broad-match, DSA or AI Max) to capture total conversions than you would have in the past. |
When to use Smart Bidding Exploration
Example:
A mortgage lender already bids successfully on high-performing, reliable queries like 'mortgage' or 'home loan' when advertising on Search. Google's systems know that these queries will generally help them achieve their ROAS targets. It’s possible that the lender may be missing out on other leads.
