The Products tab allows advertisers who use campaigns with a linked Google Merchant Center account to understand product performance, troubleshoot issues, and review optimization suggestions. This article provides information on the details found on the Products tab of your Google Ads account.
On this page
Benefits
- Quickly determine which products need your attention.
- Learn which of your products can show in ads and which can’t.
- Identify products with missing attributes.
- Know which product offers are being outperformed by competitors.
- Find products that have potential for further optimization.
Before you begin
The Products tab is available both at an account and campaign level. At the account level, you can find product information for all of your Shopping and Performance Max campaigns. If you haven’t set up a campaign, review Create a Performance Max campaign or Create a Standard Shopping campaign.
Follow the steps below to view the “Products” tab.
- Go to Products within the Campaigns icon
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- Optional:
- If you would like to view insights at a campaign level, click the Workspace filter at the top of the page and select either a Shopping campaign or a Performance Max campaign.
- Click the Campaigns filter and select a campaign.
Assess the performance of your products
On the Products page you can review information and metrics organized by product, category, brand, product type or custom label. You can use these attributes to filter and subdivide your products within your Google Ads campaigns to control which items are eligible to be shown. For example, you can use Product groups (in Standard Shopping campaigns) or Listing groups (in Performance Max campaigns) to include or exclude specific sets of products based on attributes like Brand or Custom labels.
Review the different types of information you can view on this page below.
Product diagnostics
Product diagnostics tell you which products can show in ads and which can’t. It helps to determine which products need your attention. These diagnostics are available at the account, campaign, asset, and ad group levels. Learn more About product diagnostics.
Product issues
Product issues show you what prevents your products to be shown in ads or cause them to have limited performance. Fix the issues in this column to improve the performance of your products in Shopping and Performance Max campaigns. Learn more About product issues.
Product category insights
Product category insights provide data on product performance and search trends within product categories. Use this information to meet increased demand and be more competitive. These insights also suggest ways to improve the product category performance. Learn more About product category insights.
