To capture valuable insights while protecting user privacy, you need to collect consent from your website users. We recommend you use a Consent Management Platform (CMP) or work with your Content Management System (CMS) to collect consent and send it to Google.
Learn how to Set up your consent banner with a consent management platform or a content management system.
Step 1: Set up a consent banner
- Sign up for a consentmanager account.
- Configure your banner using the “Getting Started” wizard.
- Make sure your banner complies with the requirements in the Google EU User Consent Policy (EUUCP).
Step 2: Set up consent mode
Set up using Google Tag Manager
- Open Google Tag Manager and navigate to your container
- In “Tags”, click New and name your tag.
- Click Tag Configuration, then click Discover more tag types in the Community Template Gallery. From the gallery, search for “consentmanager”, then install “consentmanager.net CMP & Cookie Banner” by consentmanager.
- In consentmanager, click Get Code under “CMP” in the left sidebar.
- Click Google Tag Manager in the yellow box at the bottom of the page.
- Fill in the details in Google Tag Manager using the information in consentmanager.
- Check the “Google Consent Mode” checkbox in Google Tag Manager.
- Add a row for global settings, and leave “Regions” blank. You can add additional rows for region-specific settings by using comma-separated ISO 3166-2 country codes in the “Region” box.
- Click Add, then click Triggering.
- Select “Consent Initialization — All Pages”, then click Save.
- Click Preview in the top right corner to test your container. View instructions for testing below.
- Publish your container.
Set up using another platform or directly from your website’s code
- From your consentmanager account, go to CMPs. Click Get Code in the left sidebar.
- Copy the code from the code box.
- If you use a website builder, review their documentation to find out how to implement code in the
<head>tag of each page. Otherwise, skip to step 4. - In the
<head>tag of each page (review the instructions above if you use a website builder), paste the following code, followed by the CMP script you copied earlier at the very top of the<head>tag. Note that this step is critical in order to ensure the CMP functions properly.
<script>
// Define dataLayer and the gtag function.
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
// IMPORTANT - DO NOT COPY/PASTE WITHOUT MODIFYING REGION LIST
//Set default consent for specific regions according to your requirements
gtag('consent', 'default', {
'ad_storage': 'denied',
'ad_user_data': 'denied',
'ad_personalization': 'denied',
'analytics_storage': 'denied',
'regions':[<list of ISO 3166-2 region codes>]
});
// Set default consent for all other regions according to your requirements
gtag('consent', 'default', {
'ad_storage': 'granted',
'ad_user_data': 'granted',
'ad_personalization': 'granted',
'analytics_storage': 'granted'
});
</script>
<!--Banner script here!-->
How to test using Tag Assistant
Learn more about how to Troubleshoot consent mode with Tag Assistant.
