Controlling text customization in Performance Max campaigns

On this page

• Turn on text customization in Performance Max
• Remove Google customized text assets
• Disable text customization in a campaign

Turn on text customization in Performance Max

You can turn text customization on or off from your Google Ads account. Follow the steps below to update your Performance Max campaign settings.

1. Go to Campaigns within the Campaigns menu .
2. Find the row with the Performance Max campaign you'd like to edit, then select the gear icon to open "Settings".
3. Select Asset Optimization and then, select Text Customization to expand the sections.
4. Check or uncheck the boxes for Generation and Final URL.
5. Select Save.
   • Note: You can’t select Final URL without selecting Text assets.

Remove Google customized text assets

You can view and remove Google customized text assets from your Performance Max campaign by following the steps below.

View Google customized text assets in an Asset Group

1. Go to Campaigns within the Campaigns menu .
2. On the “Campaigns” page, select the Performance Max campaign that you’d like to view.
3. You will then be redirected to the overview page of the Performance Max campaign. On the left panel under "Campaigns", click Asset groups.
4. On the asset group card you’d like to view the asset report of, select View details.
5. You will be presented with all the assets currently serving in your Asset group.

Remove Google customized text assets in a Performance Max Asset Group

Just like other assets, you can remove Google customized text assets. Follow the instructions above to get to the asset page. You can view Google customized text assets under the “Added by” column labeled as “Google AI”. To remove any assets, follow the steps below:

1. Select the dropdown arrow next to the status icon.
2. A drop down menu appears, select “Remove”.
3. You'll be asked to acknowledge that the asset will be permanently removed.
4. Select Confirm.

Removing Expanded Final URL assets

In addition to standard text customization, you can also view and remove specific assets that were generated via Final URL expansion. To do this, navigate to the "Expanded Final URL assets" tab in your asset reporting. From here, you can select and remove individual assets.

Keep in mind that Final URL expansion asset removals apply to the entire campaign. This means that when you remove an asset from this tab, it will no longer serve across any Ad Groups or Final URLs within that campaign.

Disable text customization in a campaign

Follow these steps to opt-out of text customization:

1. Go to Campaigns within the Campaigns menu .
2. Click the Settings tab on top, then select the campaigns that you want to edit.
3. Click Edit, then select Change text customization settings and turn it Off.

Related Links

• About text customization in Performance Max campaigns
• About Final URL expansion in Performance Max
• About URL exclusion in Performance Max
• Performance Max