About Travel Campaign Reporting in Report Editor

Important: Starting Q3 2026, travel campaigns will be migrated to new Search campaigns for travel. Following this migration, new Search campaigns for travel will be automatically created while mirroring the closest equivalent settings from your original travel campaigns. You can also choose to manually transition your campaigns to Search campaigns for travel before the migration. Check your account notifications and email for precise dates.

In this article, you’ll learn how to create reports for your travel campaigns, showing data on an activity level via report editor.

Note: Basic ad group, also known as activity group, reporting is available via Insights and reports.

Instructions

  1. Go to Report editor within the Insights and reports menu.

A screenshot showing the report editor page in Google Ads.

  1. Select any of the predefined reports or click on Add Custom to open a personalised report.

  1. Filter for the corresponding Travel campaign.
  2. Find the following metrics or dimensions under Activities in the right search panel to display activity-level data in your report:
    • Things to Do centre account ID
    • Activity ID
    • Activity name
    • User rating
    • Activity country/territory
    • Activity region
    • Activity city
Note: Learn about impression share for travel campaigns with things-to-do ads to understand how often your ads are shown.

Learn more about how to use report editor.

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