Ads Success Guide: Explore customer insights

Connect with the right customers

Use insights to directly engage with high-value customers and find new ones.

Check your search terms report

Get to know customer trends

You can get helpful information on topics such as customer behavior and viral search trends with tools like Think with Google and Google Trends.

Discover audience insights within your account

Learn about your audience’s traits and discover your top-converting customers, all within your account’s audience reporting tool.


Ready to take action?

It’s important to regularly check your search terms report in your account to know which keyword searches are triggering your ads and how they’re performing. Review and refine keywords often to make sure you’re getting the best return on investment.

Check your search terms report

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