Create ads that resonate
As you develop your text ads, make sure they engage and resonate with your target audience to make them more effective. Below are a few tips.
Include at least one of your keywords
Integrating words from your keyword list is a great way to make sure your ads are relevant to what people are searching for. For example, if "designer quilts" is one of your keywords, your ad headline could be "handmade designer quilts."
Make your ads actionable
Giving people a clear indicator of what they should do next will make your ads more engaging. Common examples include "Call now for a free quote" and "Learn more today."
Make sure your ad matches your landing page
Showcasing a promotion or product in your ad? Verify that the page you're linking to matches the content in your ad. People might leave your website if they don't immediately find what they expected. This will also help improve your search rankings.
Ready to take action?
Use your ad to tell people what makes your business unique — and don’t forget to highlight special offers.
