Measure more than clicks with the Google tag
Make sure you’re set up to understand ad performance with the Google tag from day one. It’s the foundation of conversion measurement, and helps you check what’s working so you can explore ways to improve your campaign.
What’s conversion measurement?
Conversions, like purchases, calls, or bookings, are the most valuable actions your customers take after clicking your ad. The Google tag captures those actions, so you can make sure you’re achieving your marketing goals.
Know what’s working so you can refine your strategy
Learn which ads, campaigns, keywords, or ad groups attract the most customers and which ones you should pause, improve, or delete.
Ready to take action?
Make sure the Google tag is installed properly so you can start measuring conversions and optimizing your campaigns. Depending on how your website is managed, there are 2 ways:
- If you use a website builder like WordPress or Wix, you can set up your Google tag without making changes to your code.
- You can manually set up the Google tag if you have access to your website’s HTML code.
