Boost your ad with more assets
Make your ads more prominent and engaging by adding assets like sitelinks, callouts, or a call button. It’ll help provide customers with easy ways to connect with you.
What are ad assets?
Assets are like the ingredients of your ad, including headlines, descriptions, images, and more. Google Ads uses your assets to dynamically create an ad with the best chance of success for each unique user and search.
Make your ads bigger and better
The more asset types you have, the more space you take up on the search results page. Adding assets increases your visibility and prominence, giving you added value without added cost.
Give customers more reasons to click
Ads with assets like call buttons, links to specific pages on your website, and lead forms get a 10–15% higher clickthrough rate* by allowing potential customers to take action directly from your ad.
Ready to take action?
Include more asset types to help your ad stand out in Google Search results and give potential customers more reasons to choose your business.
*Source: Internal Google Data. This will vary by client, business type, and asset type, among other factors, and Google cannot guarantee this or any uplift.
