The anatomy of your account
Finding the best way to organize your account will help you save time and target the right customers. Below are some tips for structuring ad groups.
Let your website be your guide
For many businesses, the way your website is structured is a good place to start. Make sure the text of your ads and your landing page is highly relevant to the keywords in each ad group.
Pick a theme
Organize your ad groups by common theme, product, or goal, and create smaller lists (20–30 terms long) of tightly themed keywords. Specificity and detail will help your ads be more relevant, and relevance leads to higher-quality ads.
More groups
Check out your top 3 ad groups. We recommend having at least 3 ads per ad group. This helps you learn what message resonates best with your audience.
Ready to take action?
Understanding your account structure can help you make changes faster and improve performance.
