Here’s what to keep tabs on
Your dashboard is the window into your campaign’s performance. Here are the metrics you’ll use to track how well your campaign is doing.
Conversions
Conversion tracking allows you to check how effective your ads are and how to optimize them. Conversions are the most valuable actions your customers take after clicking your ad, like purchases, calls, leads, or app downloads. Use conversion measurement to keep tabs on your campaigns.
Clickthrough rate (CTR)
This is the percentage of people who click your ad after viewing it. CTRs can vary by business type, but keeping yours above 1% for Search campaigns is a good starting point.
Clicks
This is the number of people who visited your website by clicking on your ad.
Impressions
This is the number of people who viewed your ad.
By knowing what users do on your site after they click your ads, you can identify what’s working and what’s not — and build on your successes.
Ready to take action?
Set up conversion tracking so you can make the most out of Google Ads.
