Ads Success Guide

Drive ad success with Performance Max

Welcome to Google Ads! Get the most from your ad spend in your first few months with with The Ads Growth Formula, a four-step guide created by marketing experts, with personalized strategies for an optimal account setup to help you maximize your campaigns’ impact.

  SET OBJECTIVES

Start on the right track by choosing a campaign goal, which is the action you’d like customers to take once they click your ads. The right goal should align with your marketing objective, such as driving online sales or generating leads.

Measuring your performance
Understanding performance metrics is key to effectively measure campaign performance
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  GET READY

Now that your campaign goal is in place, get closer to achieving it by measuring how customers interact with your ads with conversion measurement and personalized recommendations. This important step will help keep you informed of your ad performance and help you maximize your budget.

Measure your conversions		Automate best practices
Install the Google tag to make sure you're set up to understand ad performance from day one		Take the guesswork out of campaign success by automatically applying recommendations
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Organizing your account
Organize your account to help your campaigns deliver the right ads to the right people
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  TAKE ACTION

Create ads that attract more of the right customers by choosing the right keywords, expanding your ad creative, and learning about automated bidding.

Optimize your keywords		Review your keyword match types
Reach the right customers by selecting both relevant keywords and words to exclude		Your search terms report can show you how your budget can be used more effectively
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Create engaging ads		Boost performance with assets
Make impactful ads that show up in more searches by following these tips		Boost your ad by adding more assets
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Set the right location		Get to know your audience
Reach your customers where they are or where they're searching		Use your search terms report to connect with the right customers
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Refine your bid strategy
Get the best results with an effective bid strategy
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  EVALUATE AND EXPAND

Evaluate and expand: Make the most of your budget and get more insights about using Google’s recommendations to find new opportunities.

Choose your budget		Try Performance Max
Set the right budget based on your level of comfort and goals		Complement your Search ads with Performance Max to connect with more high-value customers
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Assess your Quality Score
Your Quality Score can help you identify the changes you need to make to improve your ads
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Are you ready to take your performance to the next level? Learn in-depth strategies vetted by the people who built Google Ads to help you succeed.

Learn about best practices for Google Ads