Pending campaign: Definition

An ad campaign whose start date is in the future and hasn't started serving ads yet.

You can choose a specific start date for any campaign you create. When a start date is set, keep the following in mind:

  • The campaign is assigned the "Pending" status until the start date.
  • The campaign's ads are able to start serving at 12:00 AM on the specified date.
  • You can change a campaign's start date at any time before it's reached.

Learn more About campaign statuses

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