Search provides you insight into the status of your campaigns, when you search for particular terms like “Google Ads” or keywords relevant to your ads on Google.
Campaign information
In Search results, you can view up-to-date information about your campaign that may include impressions, clicks, conversions, and cost. You can also view the status of your campaign (for example, "Eligible", "Not eligible", and "Paused") and an example of how your ads will appear to potential customers. For campaigns that are paused, the Google Ads Summary Card allows you to resume the campaign.
Recommendations and alerts
To help alert you to any issues, a set of account-level notifications may appear in the Google Ads Summary Card which provide notifications on the status of your campaigns. In certain cases, you may find a "Fix it" link, which will let you navigate to Google Ads to address various issues that might prevent your campaigns from properly serving. These may include billing, campaign status, and policy-related issues.
Google Ads Summary Card may also display recommendations to enhance the performance of your campaign. Recommendations within the Google Ads Summary Card may include “Add new keywords” or “Maximize conversion value using a Target ROAS”.
Edit ads
In some cases, the Google Ads Summary Card also offers the ability to edit your ads directly within Google Search. If supported, an “Edit ad” button will appear and allow you to make changes to assets in your campaign like "Final URL" or "Headline", without leaving Search results.
Manager Accounts (MCC) in Google Ads Summary Card
If you have a Manager Account (MCC), the Google Ads Summary Card displays eligible campaigns for all the accounts that you manage. This gives you immediate insights into the performance of campaigns across separate accounts, along with the ability to make specific changes directly within Search results. Access to perform some actions, like editing ads, is restricted based on the settings in the “Access and Security” section of your Google Ads account.
