Campaign diagnostics help you identify and fix issues that impact campaign performance. It checks 90+ signals across your campaign’s core components to provide insights on where there are issues and guidance for how to fix them.
Benefits
- Monitor current serving status: Check your campaign’s recent serving health and identify any issues at a glance in the campaign diagnostics panel. Your diagnostics will show “happy” messaging to help you confirm that there are no serving issues.
- Diagnose issues: Campaign diagnostics analyzes a wide range of signals to highlight and provide insights on any issues that may limit or block your campaign’s ability to serve.
- Apply recommendations to fix serving issues: In just a few steps, you can resolve each serving issue that campaign diagnostics highlights.
- Boost efficiency: Campaign diagnostics can help you spend less time on manual troubleshooting tasks, which means more time to strategize for your business.
Where to check for campaign diagnostics
Campaign diagnostics run in the background and are available by navigating to “Campaigns” on the main menu. Campaign diagnostics are displayed when viewing the “Overview” from the section menu, when a single Campaign is selected, and without selecting a specific ad group.
Campaign diagnostics are also shown when navigating to “Campaigns” on the main menu, or when selecting “Insights” from the section menu. If a specific campaign is selected, insights and diagnostics are displayed for that campaign.
What you’ll find in campaign diagnostics
Summary of recent serving and campaign health
Campaign diagnostics checks your campaign’s performance over the past week to give you a summary of its recent serving health. Specifically, it highlights whether your campaign:
- Served any impressions in the past week
- Generated any goal aligned actions in the past week
- Was able to spend a majority of its average set daily budget in the past week
If your campaign is serving well based on these criteria and no issues were found, campaign diagnostics will show a “happy state” indicating no action needs to be taken at this time.
Issues surfaced in campaign diagnostic
If the campaign isn’t enabled, the diagnostic panel will point out the reason for the status and provide no additional diagnostics. For enabled campaigns, diagnostics can check for over 90 metrics to provide signals about campaign health via configuration areas that have potential issues. This helps quickly identify what areas of your campaign need attention. Focus on a specific category by clicking on the category name to filter out other diagnostic items. The following campaign configuration areas are displayed when applicable to the type of campaign selected:
- Account: Any account-level issues that may impact the campaign, such as account suspensions and billing issues.
- Ads: Issues related to your campaign’s assets, ad groups and keywords, or audiences.
- Audiences: Audience settings or disapprovals that create issues for the campaign.
- Bidding & budget: Issues related to campaign bid and budget targets - surfaces misconfigured bidding strategy, bid target limitations, or budget limitations.
- Business Data: When the campaign has business utilized, issues related to health and population of data that feeds ads, assets and targeting are detailed.
- Goals: Issues related to account or campaign-level goals and conversion tracking setup.
- Products: If the campaign utilizes product information from the Merchant Center, issued with the account or feed are detailed.
- Signals: If the campaign utilizes Audience Signal information, diagnostic issues concerning the data and eligibility is shown.
