As you create your campaign, you’ll receive helpful guidance based on your selections for targeting, bidding, budget and other settings that can help you optimise your campaign performance as well as help ensure that your campaign can serve.
Health checks that can make an impact on your campaign:
1. Your conversion potential may be limited by your current budget selections (in beta)
Some advertisers may get a note such as this, with specific numbers applicable to their campaign, it means that we predict that an increase to budget can lead to greater campaign success, while target cost per conversion may remain unchanged. We make this prediction using inputs like current campaign settings and conversion history.
Action to take: Increase your budget to help you expand your audience reach and increase conversions. The note will specify the budget increase that can lead to a higher number of conversions.
2. Your audience targeting is too narrow in scope
If you get this note, it’s because your targeting settings are so narrow in scope that there's only a limited number of potential customers who can discover your ads.
Action to take: Turn on optimised targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You can also remove and edit some of your audience targeting selections.
3. Your bidding and other settings are preventing you from maximising the budget that you set
Health checks that remind you to set bids and audience targeting that make better use of your budget may include:
Action to take: Increase your bid to make greater use of your budget (the note will specify a bid that could maximise your specific budget), and turn on optimised targeting to seamlessly reach new and relevant audiences that are most likely to convert based on your advertising goals. You may also get a suggestion to use the Maximise conversions bidding strategy instead of the bidding strategy that you’re currently using.
Campaign forecasts
Campaign forecasts show performance estimations based on the budget you allocate and selections you make for targeting, bidding and other settings in campaign creation. Forecasts will appear in the column to the far right and will update as you progress through creating your campaign.
Estimations should reflect your advertising goals. If they don’t, consider updating the campaign’s targeting, budget, bidding and other settings to ensure that your campaign best aligns with your goals.
Campaign review
You’ll have the opportunity to review all of your setting selections on the 'Review' page.
Here, you can address potential issues. To do this, click Fix it.
Note: If you receive guidance about an issue preventing campaign publishing, you won’t be able to publish your campaign until that issue is resolved.
Campaign drafts
Campaigns that are still in drafting will save as drafts. You can progress a campaign from drafting to ads serving at any time, so long as any issues with your campaign settings have been addressed.
When creating a new campaign, you’ll have the option to select an existing draft or start without using an existing draft.
Instructions:
- Sign into Google Ads
- From the 'Overview' default view, click the New campaigns button
- Select Resume campaign draft.
- In the drafts menu, click on the draft that you want to resume drafting or publish.
