Google tag adds website visitors to your "All visitors" data segments after you've set up your data. It sets new cookies on your domain, which will store information about the ad click that brought someone to your site. The Google tag linked to your Google Ads account will be able to use this click information to attribute a conversion to your Google Ads campaigns.
You must install the Google tag on every page of your website, but you need only one Google tag for each Google Ads account.
Installing your Google tag
- Using a website builder
- Manually
Using a website builder
If you use a website builder or a content management system (CMS), like Wix or Wordpress, to manage your website, you can also use that website builder of CMS to deploy your Google tag.
Select your website builder and follow the instructions to finish setting up your Google tag without making changes to your code. If you're trying to deploy a tag via a CMS/Website builder integration, but the CMS integration doesn’t accept a GT- tag ID, you can use an alias (AW-XXXXX or i-gno/re-dXXXXX) that is supported by the CMS integration.
You can finish setting up your Google tag without making changes to your code if you manage your site using one of these platforms:
- Drupal
- Duda
- MonsterInsights for WordPress
- Typo3
- Wix
Learn more about how to Install your Google tag with a website builder.
When you’re finished with your installation, click Done. We’ll scan your website.
Click Done again to finish your Google tag setup.
Note: When you’ve set up your tag, you need to configure your Google tag settings
You can launch Tag Assistant to test your conversion action/data collection.
