With Video reach campaigns, you can choose to reach more unique users or reach users with your entire message. In this article, you’ll learn how to create a Video reach campaign that’s optimized to your reach goal.
Before you begin
When building a Video reach campaign, you can choose how you’d like to reach your goal, which determines the ad formats available to you.
- “Efficient reach” allows you to reach more unique users at a lower cost using bumper ads, skippable in-stream ads, in-feed, and short ads in the same campaign.
- “Non-skippable reach” allows you to reach your audience with your entire message using bumpers and non-skippable in-stream ads.
- “Target frequency” allows you to reach the same people multiple times using bumper, skippable in-stream, or non-skippable in-stream ads.
Optimize your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn how to Set up your campaign for success.
Instructions
Create a Video reach campaign for efficient reach
- Go to Campaigns within the Campaigns menu.
- Click the plus button
, then select New campaign.
- Select the Awareness and consideration objective.
- Select the Video campaign type.
- Choose how you want to buy your ads by selecting either Auction or Reservation.
- Select Video reach as your campaign subtype.
- For how you’d like to reach your goal, choose Efficient reach.
- Click Continue.
- Enter a name for your campaign.
- Select Ad formats you want your campaign to serve. We recommend using all 3 ad format types as it will maximize the unique reach that you can get for your campaign.
- Note: The available ad formats are in-stream ads (bumper, skippable), in-feed ads, and Shorts ads. You must have at least one ad format selected. We recommend using all 3 ad formats as it'll maximize the unique reach that you can get for your campaign. Learn more About video ad formats.
- Enter details about your campaign, such as the budget, locations, and languages.
- (Optional) To limit how many times ads are shown to the same user, click Additional settings, then click Cap impression frequency or Cap view frequency in the “Frequency capping” section. When you cap impression or view frequency, you enter the number of impressions or views that you want to cap and set the frequency on a per day, per week or per month basis.
- Enter a name for your ad group.
- (Optional) Choose the demographic and audience segments that you want your ad group to reach.
- (Optional) Choose the keywords, topics, and placements where you want your ads to show.
- Note: We don't recommend narrow audience and content targeting on Video reach campaigns as it can restrict your reach.
- Create your video ads:
- Your YouTube video: Search for a video that you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video for bumper ads.
- Final URL: Provide the final URL, which is the landing page that people visit when they interact with your ad.
- Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
- (Optional) Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
- (Optional) Short Call-to-action headline: If desired, enter a headline that accompanies the call-to-action (up to 15 characters).
- Long headline: When using multi-format ads, you must enter a headline that promotes your product or service (up to 90 characters).
- Description: When using multi-format ads, you must enter a description that explains more about your product or service (up to 90 characters).
- (Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
- Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
- Enter a name for your ad.
- Video enhancements: You have the option to use the video enhancements feature. This creative enhancement feature uses Google AI to automatically create additional versions of your videos for you in vertical aspect ratio (9:16).
Original (16:9) Vertical (9:16) Corner Ad 16:9 Vertical Ad 9:16 The intelligent technology ensures that key elements in your original video are shown properly in the new enhanced videos. Additional versions of your video play automatically if they pass a quality review. Learn more About video enhancements.
Note: Video enhancements are turned on by default for your new campaigns. If you want to opt out, untick the "Get vertical versions of your videos" checkbox. - To create another ad in the same campaign, click New video ad in Ad creation.
- Set your Target CPM bid amount.
Tip: Check the “Campaign estimates” widget to view an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget, and bids. You can adjust your campaign settings to achieve your desired result. Keep in mind, if your bid is too low, your campaign may not perform well in the Google Ads auction. For example, you may not spend your full budget or reach the estimated number of users. Estimates are only provided when you’ve added at least one ad format in your campaign.
In addition, when multiple ad formats are enabled, setting a bid too low may also result in your ads not serving in all selected formats.
- Click on Create campaign.
Note: You can add more ads to a campaign after it’s created. To do so, go to the Ads page in Google Ads, select the plus button
Create a Video reach campaign for non-skippable reach
- Go to Campaigns within the Campaigns menu.
- Click the plus button
- Select the Awareness and consideration objective.
- Select Auction in how you want to buy your ads.
- Choose Reach in awareness and consideration goal.
- Select the Video campaign type.
- Select Non-skippable reach as your campaign subtype.
- Click Continue.
- Enter a name for your campaign.
- Enter details about your campaign, such as the budget, locations, and languages.
- (Optional) To limit how many times ads are shown to the same user, you can click Additional settings, then click Cap impression frequency or Cap view frequency in the "Frequency capping" section. When you cap impression or view frequency, you enter the number of impressions or views that you want to cap and set the frequency on a per day, per week or per month basis.
- (Optional) To add a product feed to your campaign, expand the “Product feed” panel and click the checkbox.
- Enter a name for your ad group.
- (Optional) Choose the demographic and audience segments that you want your ad group to reach.
- (Optional) Choose the keywords, topics, and placements where you want your ads to show.
- Note: We don't recommend narrow audience and content targeting on Video reach campaigns as it can restrict your reach.
- Create your video ads:
- Your YouTube video: Search for a video that you’ve uploaded or paste the video URL from YouTube. When you provide your video URL, Google Ads automatically determines the video ad format based on the length of your video.
- You can use bumper ads, standard non-skippable ads, 30-second non-skippable ads (CTV), or a mix. When creating a non-skippable mix, you can choose to add videos with different durations of 6 seconds, 15 seconds, and 30 seconds.
Tip: The ad format for your video is determined by its duration:
- Bumper ads: Videos up to 6 seconds long.
- Standard non-skippable: Videos between 7-15 seconds long.
- 30-second non-skippable (CTV): Videos 16-30 seconds long that are shown on Connected TV (CTV). Video assets must be horizontal. Square or vertical assets will not be able to run.
- Final URL: Provide the final URL, which is the landing page that people visit when they interact with your ad.
- Display URL: Provide the display URL, which is the website address that appears in your ad (up to 255 characters).
- Call-to-action: Enter a call-to-action that compels people to click on the ad (up to 10 characters).
- Headline: Enter a headline that promotes your product or service (up to 15 characters).
- (Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
- Select either an image that's automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
- Enter a name for your ad.
- To create another ad in the same campaign, click New video ad in Ad creation.
- Set your Target CPM bid amount.
Tip: Check the “Campaign estimates” widget to view an estimate on the available impressions and estimated performance. The estimated performance is a combination of targeting, budget, and bids. You can adjust your campaign settings to achieve your desired result. Bear in mind that if your bid is too low, your campaign may not perform well in the Google Ads auction and you may not spend your full budget. Estimates are only provided when you’ve added at least one ad format in your campaign.
In addition, when multiple ad formats are enabled, setting a bid too low may also result in your ads not serving in all selected formats.
- Click on Create campaign.
Create a Video reach campaign for Target frequency
- Go to Campaigns within the Campaigns menu.
- Click the plus button
- Select the Awareness and consideration objective.
- Select Auction in how you want to buy your ads.
- Choose Reach in awareness and consideration goal.
- Select the Video campaign type.
- Select Target frequency as your preferred way to reach your goal.
- If your campaign’s objective is “Create a campaign without guidance”, you can still select Target frequency as your campaign subtype.
- Click Continue.
- On the "General settings" page, navigate to the Ad formats drop-down and choose which format you want to run in your campaign:
- Multi-format ads: Skippable in-stream and bumper ads, In-feed ads, and Shorts ads
- Non-skippable in-stream ads
- Skippable in-stream and bumper ads
- In the Target frequency drop-down, select either a weekly or a monthly frequency. The supported target ranges are:
- Multi-format ads: 2-7 for weekly and 4-12 for monthly.
- Non-skippable in-stream ads and Skippable in-stream and bumper ads: 2-4 for weekly and 4-8 for monthly.
- Continue setting up the rest of your campaign, ad group, audience and video ad.
- Enter the bid for your ad group. Check the in-built bid suggestion to ensure you bid sufficiently for the frequency goal.
- Click on Create campaign.
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Note: Currently, Google Ads supports only one ad group per Target frequency campaign. Also note that under the "Audience" section, you can now select the demographic targeting behavior for age and gender.
