Finding success with Smart Bidding

Evaluate your automated bid strategy’s performance

 

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Use the bid strategy report

  • The bid strategy report shows your bid strategy’s status, campaign performance, and insights like conversion day reporting and Recommendations.
    • If you know how Smart Bidding is performing, you can use those business insights elsewhere. 
  • The bid strategy report also shows top signals being used by Smart Bidding.
    • Top signals can include audience list, day of week, device, query, and time of day.

 

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Optimize your targets

  • We encourage you to change targets as your business needs dictate.
  • When you change targets, the bidder will react immediately but may need some time to hit the new target. 
    • It’s recommended that you wait 1-2 full conversion cycles before comparing average target ROAS to the actual ROAS performance using the Bid Strategy Report.
  • Smart Bidding is always learning from new data in the auction or your account, and can perform well with rapid target changes.
  • It's important to note that major change in targets can have a similarly sized impact on spend or volume

Tip

You can use tid and budget simulators to help you understand incremental conversion or conversion value opportunities. They will show the number of conversions your ads might have received if you had set different budgets, CPA targets, or ROAS targets.

 

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Understand conversion delays

  • Remove conversion delays from your analysis.
    • Example: if it typically takes 7 days for users to convert after viewing an ad, don't include the most recent week of data when evaluating performance. This is because your conversion and conversion value data will still be missing conversions from those 7 days.

 

 

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