Supported native exchanges
Note: In order to remove duplicate supply paths, Display & Video 360 will deprecate the Bidswitch sub-exchange option across the following partners: Criteo-Commerce Grid, Kargo, media.Net, Nexxen (fka unruly), ShareThrough, and Yieldmo. All entities targeting the BidSwitch sub-exchange option will auto-migrate to the direct integrations for these particular partners starting February 24, 2025.
You can bid on, or exclude, impressions from the exchanges listed on this page in Display & Video 360.
| Exchange | Private inventory | Video inventory | Features |
|---|---|---|---|
| AdMax (via Bidswitch) | Supported | ||
| AdsNative (via BidSwitch) | Supported | ||
| Adyoulike (via Bidswitch) | Supported | ||
| AppNexus (Xandr) | Supported | ||
| BrightRoll Exchange for Native from Yahoo! | Supported | ||
| Criteo Commerce Grid | Supported | Supported | EventTrackers (Impression), EventTrackers (JS), Placement Type, Privacy (OBA) |
| Equativ | Supported | Supported | |
| Google Ad Manager | Supported | Supported | Active View, Display Preview, Google's "About this ad" |
| Improve Digital | Supported | Supported | |
| Index | Supported | Supported | 3P Imp Tracker, Google's "About this ad", 3P viewability, Brand safety measurements (IAS) |
| Ligatus (via Bidswitch) | Supported | ||
| Liveintent (via Bidswitch) | Supported | ||
| MoPub | Supported | Supported | |
| Nativo (via Bidswitch) | Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" |
| Net Sprint (via Bidswitch) | Supported | ||
| Outbrain (via Bidswitch) | Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" | |
| Powerlinks (via Bidswitch) | Supported | ||
| PubMatic | Supported | Supported | 3P Imp Tracker, 3P JS Tracker |
| PubNative (via BidSwitch) | Supported | ||
| PulsePoint (ContextWeb) | Supported | ||
| QuantX (via Bidswitch) | Supported | ||
| Rubicon | Supported | Supported | |
| Sharethrough | Supported | Supported | 3P Imp Tracker, Display Preview, Video Preview, 3P JS Tracker, Google's "About this ad" |
| Smaato | Supported | ||
| Ströer SSP | Supported | ||
| Taboola | Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Google's "About this ad" |
| Teads | Supported | 3P viewability, Brand safety measurements (IAS, DV, MOAT, ComScore) | |
| TripleLift | Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Display Preview, Video Preview, Google's "About this ad" |
| Waze | Supported | ||
| Yieldmo | Supported | Supported | 3P Imp Tracker, 3P JS Tracker, Display Preview, Video Preview, Google's "About this ad" |
| Try your keywords on Google Web Search. | |||