After February 26, 2025, you will no longer be able to create new data-driven creatives, audio mixers, or customizable audio mixers. Live creatives will continue to serve until March 26, 2025, when these formats are no longer accessible.
Audio ads are a unique way to reach customers when they aren't looking at their devices, but are still engaged with content and receptive to brand messages. Whether listening to a podcast on a drive, streaming music while out for a walk, or using voice with a smart speaker, there are multiple times a day to reach users through audio. But creating professional grade audio ads can be difficult and costly. Audio Mixer can help you create audio ads at scale.
Upload multiple tracks including music, sound effects and voice, then adjust timing and volume to create a high quality audio ad. You can also add a companion display creative to show with your audio ad in supported publisher players.
A demo of Audio Mixer’s track setup and editing ability
Benefits
- Layer different tracks to give your ad depth
- Adjust track volume and fade sound in and out without professional audio editing software
- Adjust track length and starting time to create a polished audio experience
Assets
You can add up to 5 total audio tracks of any type to your Audio Mixer creative.
Asset | Description | Specs |
---|---|---|
Voice track |
Audio file with someone describing your product or service. |
|
Music track |
Audio file with background music. |
|
Sound effects track | Audio file with sound effects. |
|
Companion asset |
An image or HTML5 display ad that appears while the audio ad is playing (if supported by the publisher). |
|
Landing page URL | The URL a person is sent to when they click on an ad. | Up to 1024 single-byte characters |
Make an Audio Mixer creative
Make a creative and add assets
Name the creative and add tracking
Listen to one or more tracks
While you edit your tracks and apply affects, you can play a single track, all tracks at once, or only the selected tracks in the timeline.
Play one track
Play more than one track
Play all tracks
Deselect a track
To deselect tracks, click the selected tracks in the timeline. The border will change from blue to gray.
Preview
You can open a preview to listen to audio creatives and make sure they work correctly. If you just saved the creative, you might need to wait a few minutes for the audio to be processed before you can play it.
- Open an audio creative.
- Click Preview or
. If the audio creative has an Ad Canvas tab, hover over the preview area, then click Preview
. A preview opens in a pop-up window. Click Open in new window
. A preview of your audio ad opens in a mobile streaming app preview. Most audio inventory is available through audio streaming apps, so this preview is the closest to what people will see and hear when your ad serves.
- Find the audio player controls at the bottom of the device screen. Click play to hear your audio file. You can also pause or adjust the volume. How to test creative events
- Preview companion creatives, if assigned. Open the Companion size menu to select a different companion. In mobile preview mode, companion creatives are only visible while the audio is playing. If you have multiple companions and want to see them all on one page, use the Preview mode menu to switch to assets preview.
Reporting
All audio metrics and dimensions such as quartiles, completions, and so on work the same for multi-track creatives built with Audio Mixer as they do for other audio campaigns.