On October 22, 2018, our Personalized advertising policy, Customer Match policy, and Google Ads policies were updated with additional requirements for advertisers to show sufficiently established Google Ads or Display & Video 360 account history.
- Advertiser account must have a good history of policy compliance.
- Advertiser account must have good payment history.
- Advertiser account must have at least 90 days’ combined history across Display & Video 360 and Google Ads.
- Advertiser account must have a combined total of more than $50,000 USD total lifetime spend on Display & Video 360.
This policy change impacts customers using the following features:
- Audience segments imported using a data management platform (DMP)
- Audience segments from a third-party data provider
- Audience segments uploaded using Customer Match audience
- Contact-info based Customer Match audiences are supported across YouTube and Google Ad Manager.
- Device ID-based Customer Match audiences are supported across YouTube, Google Ad Manager, and third-party exchanges.
- Audience segments directly uploaded to Display & Video 360, such as device ID uploads
- Use of provided lists uploaded from Campaign Manager 360 for Display & Video 360 targeting
Contact your Google account representative to determine whether your account meets the requirements for using uploaded data.