If you're running an audio campaign in Display & Video 360, you can use any of Display & Video 360's reports (such as the Standard report) to view the performance of your audio line items. For YouTube & partners audio line items, see Report on YouTube & partners line items.
Audio metrics
Available metrics vary by publisher and some metrics may not be available on certain publishers. Before you run a report, confirm with publishers which metrics they support.
Reports in Display & Video 360 contain the following audio-related metrics:
- Complete Listens (Audio)
- Audio Media Cost eCPCL (Cost Per Completed Listens)
- Audio Client Cost eCPCL
- Audio Revenue eCPCL
- Total Audio Media Cost eCPCL
- Completion Rate (Audio)
- Companion Clicks (Audio)
- Companion Impressions (Audio)
- First Quartile (Audio)
- Midpoint (Audio)
- Third Quartile (Audio)
Some publishers separately report “Companion Clicks”, while others use the standard “Clicks” metric. To account for differences, make sure to include both in reports.
Optional metrics:
These metrics aren't available on all publishers. Depending on which publishers your campaign runs on, these metrics may be blank in reports.
- Audio Mutes (Audio)
- Audio Unmutes (Audio)
- Pauses (Audio)
- Starts (Audio)
- Stops (Audio)
For descriptions, see Metrics in reports.