Native ads are placed directly within publisher content, unlike traditional display ads. Because of this, contextual relevance is an important factor in ensuring native ads blend into the surrounding content.
Native ads support all regular targeting options with the exception of viewability targeting. However, there are some environment- and device-dependent considerations to be aware of. These are mainly considerations around app-targeting and are not specific to the native creative format.
| Targeting | Desktop and mobile web | Mobile app |
|---|---|---|
| Brand safety | ||
| Apps and URLs | ||
| Keywords | ||
| Categories | ||
| Viewability |
|
|
| Audience lists | Only lists based on device IDs are supported | |
| Demographics | ||
| Position |
Best practices
Native inventory is only available via some exchanges, and is mostly mobile inventory. To improve performance, consider:
- Targeting all environment and device combinations (mobile app, mobile web and desktop)
- Targeting all relevant exchanges