The Display & Video 360 Marketplace offers a centralized location for discovering and activating inventory directly within the user interface (UI).
On this page
- Benefits
- How to use the Marketplace
- About the unified search experience
- About your search results
- Best practices
Benefits
- Unified search experience: Find the perfect publisher, inventory package, central partner deal, or private deal with an intelligent search that goes beyond names and descriptions. Search across audience and contextual information for more accurate results.
- Expanded publisher capabilities: The publisher spans across exchanges, showcasing detailed information about inventory and highlighting unique capabilities like Google audiences.
- All-in-one marketplace: The Marketplace navigation consolidates many functions into one unified structure.
How to use the Marketplace
The Marketplace navigation consolidates many functions into one unified structure containing:
- Featured tab: Explore top Connected TV (CTV) publishers. From here, you can review settings and request proposals from these featured publishers.
- Discover tab: Find all available publishers, packages, central partner deals, and private deals in one unified list.
- Single search bar: Use a prominent search bar at the top of the Marketplace page to search across publishers, packages, central partner deals, and private deals simultaneously.
- Organized filters: Filters are presented in a logical and intuitive way, allowing for quick narrowing of search results based on campaign needs.
Navigate the Marketplace
- Sign in to Display & Video 360.
- Navigate to Inventory > Marketplace.
- Go to the “Discover” tab.
- In the search bar, enter keywords related to target audience, content, or other criteria.
- Apply filters to narrow down the search results based on your campaign requirements.
- Explore the search results to find relevant publishers, inventory packages, central partner deals, and private deals.
Explore publishers, packages, central partner deals, and private deals
- From the search results, select a publisher, package, central partner deals, and private deals.
- Review the details, including:
- Description
- Scale information and important breakdowns
- List of top Google audience based on match rates
- Impression opportunities (forecasted availability)
- Pricing information for packages, central partner deals, and private deals, if applicable
- For publishers: list of inventory packages, central partner deals, and private deals
- Perform any of the following based on the option you selected:
- For packages, central partner deals, and private deals, you can assign them to an existing line item or a new line item.
- For publishers, a proposal (RFP) can be requested through the provided contact information.
About the unified search experience
Marketplace utilizes an enhanced search functionality, allowing for a more efficient search experience. By going beyond simple names and descriptions, you can easily find the right publisher, package, central partner deal, or private deal for your needs.
Inventory metadata and forecasting data
Unified and intelligent search leverages a broad range of inventory metadata and forecasting data. This allows you to search using details beyond basic names and descriptions, such as:
- Names and descriptions for publishers, packages, central partner deals, and private deals
- Google audience segments including detailed affinity categories, for example, “Affinity Categories > Food & Dining > Cooking Enthusiasts”
- Sites and apps associated with the inventory, such as cnn.com, espn.com
- Categories of content like "Computer & Electronics"
- Genres of content like "Action" and "Comedy"
Keyword matching
Based on your search queries, the system will perform keyword matches against the following fields:
- Publisher, package, central partner deals, or private deal name
- Publisher or package description
- Inventory package ID
- Google audience segments, for example, "Affinity Categories > Food & Dining > Cooking Enthusiasts > 30 Minute Chefs"
- Sites and apps, such as
cnn.comandespn.com - Content categories, for example, "Computer & Electronics"
- Content genres such as "Action" or "Comedy"
Keyword matching is done in multiple ways.
- Exact and similar match: The keyword must precisely match the field value
- AND Logic for Multiple Words: When a query contains multiple words, such as "sports fans", the system applies an "AND" logic. This means results will include:
- Publishers that have "Sports Fans" in their description
- Packages, central partner deals, and private deals from publishers that have high coverage on a Google audience segment related to "sports enthusiast"
Search prioritization
Search results are prioritized to surface the most relevant options first. This ranking is determined by how closely inventory matches your query across all available details, including Google audiences, content verticals, and genre, combined with the total available impression opportunities to showcase the most impactful options.
Example
If a user is looking to reach "sports lovers" for an upcoming campaign, searching for "sports lovers" will prompt the system to identify relevant inventory. This includes inventory with the maximum scale that reaches Google audiences related to sports enthusiasts, content covering sports (via verticals or genres), and packages, central partner deals, and private deals with "sports" in their name and description. The results are then prioritized to showcase the most relevant and impactful options available.
Filters
You can use filters to refine your search results, making them more specific and relevant to your needs. The results you are shown depend on how filters are used:
- Filters are used: Results will match both the search query and all active filters.
- Multiple filters across different categories are used: Results will show options that match all of the active filters.
- Multiple filter selections within a single category are used: Results will show options matching any of the selected options.
Available filters
About your search results
The publisher, inventory package, central partner deal, and private deal detail views are designed to provide a comprehensive view by displaying crucial data to assist in decision making.
When you click on a publisher, package, central partner deal, or private deal, the page will show the following information.
Publisher detail view
Package detail view
Central partner deal and private deal detail view
Best practices
Keep your initial search query simple
- Focus on 1-2 keywords. These can relate to names, descriptions, IDs, or broad categories such as Google audience segments, sites or apps, content categories, or content genres.
- Avoid using multiple categories in a single search query.
Apply filters to efficiently refine search results
Apply filters based on additional criteria like user geography, exchange, format type, and other options not supported for direct search.