Unsupported creatives

Test your ad's landing page URL in a browser. Make sure:

Display & Video 360 requires creatives to link to at least one landing page. Modify the creative's code to allow clicking.

If the creative review team can’t preview it, Display & Video 360 can’t serve it. Typically preview doesn't work because of blocking technology or targeting settings from a third-party ad server.

• Use Display & Video 360's targeting settings and built-in, pre-bid verification technology to make sure your ads serve in only the correct places.
• If the settings can't be changed, make sure your advertiser has a branded backup creative that can always serve.

Creatives with content that rotates several brands or advertisers aren't allowed. Move different brands and advertisers into distinct creatives.

Display & Video 360 can't serve creatives that violate Google Ads' content policies or requirements. Review Google Ads' policies and requirements, and update the creative to remove any violations.

Display & Video 360 can't serve creatives with content that isn't legal everywhere in the country or region. For example, a creative for a state lottery that isn't legal everywhere in the country or region. Make sure your creatives comply with the broader legal restrictions in the country or region where your ad is meant to serve.

Display & Video 360 can't serve creatives that are poor quality. For example, creatives that impersonate site content, encourage clicks, don't display a brand, or have flashing backgrounds. Update the creative.

Display & Video 360 can't serve creatives that slow down the viewer's device or browser. For example, creatives that set more than 25 cookies, include more than 100 HTTP calls, or have a download size greater than 5 MB. Update the creative to reduce excessive resource loading.

Display & Video 360 can't serve creatives that start a phone call instead of sending someone to a landing page.

• Update the creative to direct people to a landing page instead of starting a phone call
• Remove any landing pages that start with tel: