Device targeting

Use device targeting to target people based on the physical hardware someone is using. Options for device type include

• Computer
• Connected device (audio only): internet-connected devices that use voice commands as the primary interaction method. Includes smart speakers, smart displays, connected cars, wearables, etc.
  • Does not include devices where voice is an option but is not the primary interaction method (such as connected TV).
• Connected TV, which includes all devices that fit into the following descriptions:
  • Streaming devices: devices that connect to a TV screen to display video streams (Roku, Apple TV, etc.)
  • Smart TV: TVs with integrated internet connections (Samsung Smart TV, etc.)
  • Gaming consoles: internet-connected gaming consoles (Xbox, PlayStation, Wii, etc.)
  • Set top boxes: devices delivering traditional cable and video-on-demand (VOD) content.
• Tablet (includes other small mobile devices, like Android powered cameras)
• Smartphone

For connected TV, tablet, smartphone, and connected devices, there are the following additional options:

• Makes and models: Individual hardware options from the types of devices listed above
• Operating system: Specific operating systems for the types of devices listed above.

For example, to target iPad users, open a line item or insertion order, navigate to Targeting  Device  Makes and models, search for "iPad", then click the green check mark next to each model.

For YouTube efficient reach, non-skippable, instream or in-feed video ads, and YouTube audio ad formats you can expand Advanced settings to set a bid adjustment. Bid adjustments allow you to bid a different amount for views on each device type