Add third-party verification to a creative

From January 7, 2025, manual tag wrapping will no longer be available in Display & Video 360. We recommend using automated tag wrapping as an alternative.

To prevent serving ads on the wrong sites, you can wrap creatives with technology from third-party verification services. If you use a verification service to report on where your ads serve, you must remove anonymous inventory from your line items.

Add verification to display and video creatives

You have 2 options to add verification to your creatives:

  • Creatives synced from Campaign Manager 360: Enable automatic tag wrapping in Campaign Manager 360. Learn more about how to enable automated third-party verification.
  • Creatives uploaded to Display & Video 360: You can upload an already wrapped tag or URL into Display & Video 360. Follow the steps below for display and video creatives:
    1. Open an advertiser.
    2. Click Creative in the left menu, then select Creatives.
    3. Click New.
    4. Select Third party and choose from Third-party audio, Third-party display, or Third-party video ad types.
    5. Fill in the details required to create a new third-party creative.
    6. Click Save.
Tip: If you sync creatives from Campaign Manager 360, turn on automated third-party verification. When it's on, Campaign Manager 360 wraps your creatives before sending them to Display & Video 360.

Related links

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

Search
Clear search
Close search
Main menu
12787829412075638220
true
Search Help Center
false
true
true
true
true
true
69621
true
false
false
false