Unique Reach Overlap reports show overlap, which is how many unique users saw or clicked on ads across a given pair of dimensions, such as Country and Advertiser. You can also use overlap reports for exclusive reach and duplicate reach, which tell you about unique reach for one particular dimension.
How you can use overlap data
When users see your ads on multiple sites, it’s called overlap. If your campaign goal is to build brand awareness, you could share your message to your users across all targeted sites, day after day. If you want to maximize your audience reach, you could reduce the amount of overlap between sites. With overlap reports, you can make informed decisions on how best to maximize your media spend across multiple sites.
Overlap reach metrics
Overlap reach dimensions for Display & Video 360
Exclusive and duplicate reach
In addition to overlap, you can also view exclusive reach and duplicate reach for an individual dimension.
- Exclusive reach shows unique interactions with a given dimension. For example, the Advertiser dimension shows the number of unique users who saw or clicked on an ad from the given advertiser, and not from any other advertisers in your account.
- Duplicate reach shows interactions that are not exclusive to a given dimension. It's calculated as Reach - Exclusive Reach.
Pivoted overlap reach metrics
Exclusive and duplicate reach metrics
Exclusive and duplicate reach dimensions
Create a Unique Reach Overlap report
- From Reports, navigate to the reports page, then select View all in the Instant reporting templates.
- Select the Unique Reach Overlap template.
- Enter a name for the report.
- Customize the prefilled dimensions and metrics.
- For overlap reach, add metrics to Unique Reach Overlap.
- For exclusive or duplicate reach, add metrics to Metrics.
- View the data in the UI, or save and download to view the data offline later.