Use the Audience Performance report to see how well your line items performed for the various audience lists available in Display & Video 360. This report isn't available for YouTube & partners line items.
This report looks at all the users you reached, and groups your impressions, clicks, and conversions by the audience lists those users were in. This includes not only first-party lists, but also third-party lists.
How it works
Audience list membership is determined at the time of the impression. Each impression is processed independently for audience list membership.
When an impression occurs, it's logged. Within 30 minutes, the audience lists where the user belongs to user list expansion is determined. This information is then stored and used for reporting.
Once the audience list expansion is complete for an impression, the data is locked and won't change.
The Audience Performance report shouldn't be directly compared to general reports made in instant reporting or using the “Advertiser overview report” template in Display & Video 360 without considering the targeted audience. A user can belong to multiple audience lists, and the Audience Performance report doesn't reliably capture impressions served to non-targeted lists.
What can you measure?
You can measure the performance of your audience lists by using a large selection of metrics, such as impressions, clicks, and conversions. For information on all of the metrics available in this report, view Metrics in reports.
You can choose to include only targeted audience lists in your report or view data for all audience lists in your advertiser. To include only targeted audience lists:
- Add the targeted audience list dimension.
- Filter the report by insertion order or line item to include data for audience lists specifically targeted by those items.
If you don’t use the audience list dimension, your report will use all first- and third-party audience lists that include users your line items delivered ads to.
- The Targeted Audience List and Attributed Userlist dimensions are different:
- Targeted Audience List: The audience list that’s currently being targeted.
- Attributed Userlist: Which audience list, or group of lists, a user belonged to when the event occurred. This is particularly useful for instances where users are in multiple lists at the same time.
- For more accurate reporting on data costs for audience lists, you can use the Third-Party Data Provider report or create an Instant Report with the Attributed Userlist dimension.
Limitations
- Based on how clicks and invalid traffic are counted, this report can sometimes show negative data.
- Audience performance reports can be configured to include up to the last 98 days at a maximum.
- Audience performance reports data can sometimes have a 48 hour delay, causing audience lists to temporarily appear to have no impressions for the last 2 days.
- The Audience Performance report can include data for all audience lists a user is part of, not just the targeted ones. However, when reporting specifically on the 'Targeted Audience List' dimension, it only shows currently targeted audiences. This means if an audience was targeted in the past but isn't currently, it won't appear in the report for the 'Targeted Audience List' dimension, even if the report's date range includes the period when the audience was targeted.
- Data for the last 3 days may change due to ongoing processing.