New dimensions in Unique Reach Overlap reports
Estimated April 2026
Unique Reach Overlap reports will include new campaign-level (Display & Video 360) and placement-level (Campaign Manager 360) dimensions. This enhancement will offer greater precision in identifying audience overlap and redundant reach.
By providing these more granular insights, the update will facilitate more effective tactical optimizations. This includes refining frequency caps and reallocating budgets. Ultimately, this improves overall media efficiency.
Instant access to Inventory Availability reports
Estimated April 2026
Inventory Availability reports (IAR) will be integrated directly into the Display & Video 360 Instant Reporting interface.
This integration allows for faster analysis and visualization of inventory trends and potential reach and eliminates the wait time previously associated with offline report generation.