Display & Video 360 updates
Expand audience list types
Estimated by end of year
The 'Audience List Type' dimension in audience performance reporting will be expanded to provide greater detail, improved accuracy, and future compatibility for new audience types such as Lookalikes and Commerce audiences.
Currently limited to three values (First party, Third party, Bid manager), the dimension will include ten distinct values:
- First party
- Agency
- Commerce
- Third party
- Demographics
- Affinity
- In-market
- Custom
- Lookalike
- Unknown
This allows for more refined analysis of your audience segments and more informed optimization decisions.
Rename exchanges in Display & Video 360
Estimated in week of November 17, 2025
We will be renaming three exchanges in Display & Video 360 reporting. This reflects updated branding and partnerships.
The following exchanges will be renamed:
- Magnite Streaming changes to Magnite SpringServe.
- Xandr changes to Microsoft Monetize.
- Criteo—Commerce Grid changes to Criteo Commerce Grid.
The values in your Exchange Name reporting reflect these new names for the affected exchanges. Adjust any saved reports, custom dashboards, or automated workflows that rely on the old names accordingly.
Change in time format for reports (Korean language)
Estimated in week of November 11, 2025
The format of time will be changing from "오후" to "PM" for reports in Korean language. For example, "오후 6:45" to "PM 6:45".
Measure Floodlight on Display & Video 360 TrueView
Estimated by end of year
To improve click-through conversion attribution for TrueView campaigns in Display & Video 360, we append a new parameter, &gclsrc, to the click-through landing URL. We already use this parameter for other traffic within Google Marketing Platform platforms.
Ensure that landing pages are configured to not block the user's click-through due to this newly appended parameter. Doing so could prevent proper attribution.
Optimized targeting in Display & Video 360
Estimated in week of September 22, 2025.
An update for Optimized Targeting now intelligently analyzes both auto- and manual-targeting performance and adjusts budget allocation in real-time.
This ensures bidding to be smarter and more responsive, driving better projected ROI and unlocking more spend opportunity for high-performing campaigns.
Update display impression counting
Effective 2025
We are updating Campaign Manager 360's impression-counting methodology for billed display ad impressions, shifting from "on-download" to "begin-to-render".
This change ensures alignment with Media Rating Council (MRC) requirements, supporting continued accreditation and ensuring your impression data adheres to industry standards for ad display.