You can set custom start and end times for YouTube Programmatic Guaranteed and Non-Guaranteed instant deals. This allows you to control when these line items become automatically active so you don’t have to manually activate these in Display & Video 360. You can also modify your existing line items to customize their end times if needed.
How start and end times work
When you create a new YouTube programmatic guaranteed or non-guaranteed instant deal, your start date will automatically be set to the next day, unless you specify otherwise.
When you set a start date and time, you can make edits to the date and time until your line item begins. After the start date and time has passed, it’s no longer possible to edit that date or time.
Notes:
- Start and end times are always set in the advertiser’s timezone.
- The start and end time can be selected from a list or manually entered in the HH:MM format.
- Line items will be served until the end of the minute for the specified end time. For example, an end time of 1:05 PM would mean that it serves until 1:05:59 PM, not 1:05:00 PM.
- When you duplicate line items, the start and end times will be carried over. You can update it in the “Flight dates and time” section in the duplicate line item settings.