Advertisers can manage Google Merchant Center account links in Display & Video 360. Link your Display & Video 360 account and a Merchant Center account to create Shopping campaigns and more. After you link the accounts, you'll be able to utilize product information from Merchant Center.
Link a Merchant Center account to Display & Video 360
Before you create a product feed, you need to link your Display & Video 360 advertiser to the Merchant Center account that has products you want to include in ads.
To link accounts for product feeds:
- From your advertiser, expand Advertiser settings and click Linked accounts. Instructions that include an account ID used by Display & Video 360 for Merchant Center will be displayed.
- Send the account ID to your Merchant Center account administrator and have them link to it from the Account Linking > Display and Video 360 section of Merchant Center. Learn more about Linking Merchant Center and Display & Video 360.
- Follow the steps below to accept the link request.
Accept a Google Merchant Center retailer account link request
If you have a pending Google Merchant Center retailer account link request, you’ll get an alert in the Linked accounts interface of your Display & Video 360 advertiser account.
To accept the account link request:
- Open your advertiser account and click on Advertiser settings, then Linked accounts.
- In the “Merchant Center accounts (YouTube)” section, click on the pencil icon.
- Under Needs approval, hover over the status and select View request to review the account link request.
- Review the data sharing policies, then click Approve.
After these steps are completed, the linked Merchant Center account will be listed in your Display & Video 360 advertiser’s Linked accounts section.
Unlink Google Merchant Center and Display & Video 360
A Google Merchant Center account link can’t be edited after it’s been accepted in Display & Video 360. If changes are needed, retailers and advertisers will need to unlink the Google Merchant Center and Display & Video 360 accounts. They can then create and accept a new account link. Learn more about Linking Merchant Center and Display & Video 360.
To unlink Google Merchant Center and Display & Video 360 accounts:
For retailers
- In your Google Merchant Center account, click the Settings & tools icon.
- Select Apps and services.
- In the Google services section, select the existing Display & Video 360 advertiser account you want to unlink.
- Click Remove access.
For advertisers
- Open your advertiser account and click on Advertiser settings, then Linked accounts.
- In the “Merchant Center accounts (YouTube)” section, click on the pencil icon.
- Locate the Google Merchant Center account link you want to remove, and click Unlink.
- Click Unlink.
Data sharing
When you connect your Display & Video 360 Account to Merchant Center, some of your data is shared between them.
Data shared from Merchant Center
- The name and ID of your Merchant Center account
- Product titles, descriptions, and images that show on Google Search and Maps
Data shared from Display & Video 360
- The name and account ID for your Google Ads account
- Clicks and conversions from your campaigns, ads, and ad groups