Connected TV (CTV) creatives are video ads that are shown in a publisher video player before, during, or after publisher video content. Display & Video 360 supports high definition video creative formats, as well as creative pre-registration for publishers and exchanges that require creative pre-approval.
On this page
- Magnite pre-registration status
- Netflix pre-registration status
- Disney Real-Time Ad Exchange (DRAX) pre-registration status
Magnite pre-registration status
Submit a video creative for Magnite pre-registration
- Assign the Magnite deal you want to use with the line item.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate the following: your campaign, insertion order, and line item.
- Note: Magnite deals need to be targeted for a creative to be pre-submitted for pre-registration.
Tip: Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
Review Magnite exchange creative status
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Unreviewed or pending review
- Approved
- Rejected
If your creative is rejected by Magnite exchange, review the following resources:
- The asset didn't meet creative specifications. Learn more about Magnite Ad Quality Guidelines.
- Advertiser certificate required. Learn more about Magnite Inventory Quality Guidelines.
- Doesn’t meet content guidelines. Learn more about Magnite Content Standards.
- The restricted category the creative is tagged with isn’t available in the market. Learn more about Magnite Inventory Quality Guidelines.
Note: Magnite currently doesn't support wrapped creatives. However, these creatives may still serve if they are received and approved by Magnite via the bidstream.
Netflix pre-registration status
Submit a video creative for Netflix pre-registration
- Assign the Netflix deal you want to use with the line item.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate the following: your campaign, insertion order, and line item.
- Note: Netflix deals need to be targeted for a creative to be pre-submitted for pre-registration.
Tip: Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
Review Netflix exchange creative status
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Unreviewed or pending review
- Approved
- Rejected
If your creative is rejected by Netflix’s exchange, review the following resources:
- The asset didn't meet creative specifications. Learn more about Netflix Ad Creative Source Specification.
- Advertiser certificate required. Learn more about Netflix Restricted Ad Categories Policy.
- Doesn’t meet content guidelines. Learn more about Netflix Ad Policies & Supplemental Terms.
- The restricted category the creative is tagged with isn’t available in the market. Learn more about Netflix Restricted Ad Categories Policy.
Disney Real-Time Ad Exchange (DRAX) pre-registration
Submit a video creative for DRAX pre-registration
- Assign the deal you want to use with the line item. Ensure that Disney Real-Time Ad Exchange (DRAX) is the exchange for the deal.
- Assign the creatives you want to use with the line item. Learn more about the Guidelines for video creatives.
- After a deal and creative have been assigned, activate your campaign, insertion order, and line item.
Tip: Submit your CTV creatives at least 72 hours in advance of your campaign launch date.
Review creative status
- Open your line item.
- In the Line item details tab, go to the "Creatives" table and click your creative.
- Click the Creative status tab.
- Expand the Exchange review section, and check for the following exchange statuses:
- Pending: An audit hasn’t yet been completed on this ad. A recommendation can’t be made to use this ad, but vendors' policies may override.
- Approved: The audit is complete and the ad is approved for use. Some attributes may have been changed in the process by the auditor.
- Rejected: The audit is complete, but the ad has been found unacceptable in some material aspect and is disapproved for use. Learn more about DRAX creative rejection reasons.
If your creative is rejected, you’ll be able to view the reason in the Feedback column under the Exchange review section. You’ll be provided with the audit status, the classified reason for the denial, suggestions on how to fix the creative, and links to relevant resources.
Note: DRAX approvals are handled at the publisher level, not the exchange level. This means that once a creative is approved, it’ll be valid for all deals with that publisher on DRAX.