In Instant Reporting, you can use artificial intelligence to suggest reporting metrics and dimensions based on your prompts. For example, you can ask Instant Reporting to create a report that shows impressions and clicks by the advertiser.
How to generate a report with Google AI
- Sign in to Display & Video 360.
- From Reports > Instant & offline > click New Instant Report.
- Click Generate report with Google AI to expand the section.
- Enter a prompt. Or, select one of the suggested prompts.
- Click Generate.
After the report is generated, you can customize the metrics, dimensions, and filters.
Give feedback on generated reports
If you get a suggestion that’s accurate, inaccurate, or that you feel is unsafe, you can let us know by submitting feedback.
- Once the report generates, click Good suggestion
or Bad suggestion
.
- If you click Bad suggestion
, you can select the issue you found and enter additional feedback.
- Click Submit.
How to write a prompt for Instant Reporting
If no reports match the prompt, then Instant Reporting will ask you to try another prompt. Keep following in mind:
The following are example prompts:
- “Run reach performance by campaign for the last month”
- “Report impressions and clicks by advertiser”
- “Report impressions, clicks, and conversions for advertisers, and highlight rows with over 10,000 clicks”
Supported metrics, dimensions, and filters
Supported metrics
- Impressions
- Clicks
- Unique Reach: Total Reach
- Complete Views (Video)
- Revenue (Advertiser Currency)
- Click Rate (CTR)
- Media Cost (USD)
- Revenue (USD)
- TrueView: Views
- Total Conversions
- Media Cost (Advertiser Currency)
- Unique Reach: Impression Reach
- Unique Reach: Average Impression Reach
- Total Media Cost (USD)
- Total Media Cost (Advertiser Currency)
- Completion Rate (Video)
- Revenue (Partner Currency)
- Media Cost (Partner Currency)
- First-Quartile Views (Video)
- TrueView: View Rate
- Midpoint Views (Video)
- Active View: % Viewable Impressions
- Total Media Cost (Partner Currency)
- Active View: Viewable Impressions
- Third-Quartile Views (Video)
- Post-Click Conversions
- Post-View Conversions
- Revenue eCPM (Advertiser Currency)
- Starts (Video)
- Currency
Supported dimensions
- Insertion Order
- Campaign
- Line Item
- Date
- Advertiser
- Creative
- App/URL
- Device Type
- Month
- YouTube Ad
- Floodlight Activity
- Country
- Insertion Order ID
- YouTube Ad Group
- Line Item ID
- Partner
- Creative Size
- Campaign ID
- Region
- Advertiser Currency
- Advertiser ID
- City
- Gender
- Time of Day
- Line Item Type Name
- Age
- Creative ID
- Inventory Source
- Ad Type
- Week
- Age (YouTube)
- Exchange
- Creative Type
- CM360 Placement ID
Supported filters
- Advertiser
- Campaign
- Site (CM360)
- Placement
- Floodlight Configuration
- Country
- Activity
- Attribution Model