Content theme exclusions help to prevent your ads from showing on videos, websites, or apps related to specific themes that may not suit your brand like religion, politics, or video games that feature mature content, among others. Content theme exclusions apply to YouTube, Demand Gen, and Google Video Partner inventory. You can access content theme exclusions under “Brand safety”, within the Targeting rules of your Display & Video 360 advertiser.
- Content Suitable for Families: Content that's suitable for families to view together, including Made for Kids videos on YouTube.
- Games (fighting): Video games that simulate hand-to-hand fighting or combat with the use of modern or medieval weapons.
- Games (mature): Video games that feature mature content, such as violence, inappropriate language, or sexual suggestiveness.
- Health (sensitive): Health content that people might find sensitive or upsetting, such as medical procedures or images and descriptions of various medical conditions.
- Health (source undetermined) YouTube only: Health content from sources that may provide accurate information but aren’t as commonly cited as other, more well-known sources.
- News (recent): News content that's been recently announced, regardless of the themes or people being reported on.
- News (sensitive): News content that people might find sensitive or upsetting, such as crimes, accidents, and natural incidents, or commentary on potentially controversial social and political issues.
- News (source not featured): News content from sources that aren’t featured on Google News or YouTube News.
- Politics: Political content, such as political statements made by well-known politicians, political elections, or events widely perceived to be political in nature.
- Religion: Content with religious themes, such as religious teachings or customs, holy sites or places of worship, well-known religious figures or people dressed in religious attire, or religious opinions on social and political issues.