Instant Reporting aims to provide you with almost instant reporting data within Display & Video 360 as you format your report. Sometimes, however, it's not possible to provide the data in a sufficient way within Display & Video 360, and you’re directed to save and download the report. This can be for a number of reasons, such as the time it takes to generate the report is too long, the size of the report is too large, or the report is too complex to display within Display & Video 360.
Some metrics and dimensions are labeled as “Download only” that only allows the report to be downloaded in order to view the data. Click the Download button to view the report of these metrics and dimensions offline.
Types of reports that require download
YouTube related reports
The majority of YouTube related metrics and dimensions will require download due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view. Learn more about Instant reporting and where your reports are being saved.
Dimensions
Metrics
Pivoted reports
Any report that contains pivoted Metrics will require download as the pivoted report can not be displayed in Display & Video 360 due to the complexity of the report. Learn more about Pivot data in your reports.
Impression Loss or Win loss related reports
Reports that include Impression Loss or Win Loss metrics or dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Inclusion of any of the following Win Loss metrics would mean that the report needs be downloaded:
- Available Requests (Deal)
- Targeted Impressions (Deal)
- Available Requests (Line Item)
- Targeted Impressions (Line Item)
- Win Rate
- Bid Requests
Inclusion of the following Impression Loss metric or dimension would mean that the report needs be downloaded:
- Metric - Targeted Impressions
- Dimension - Rejection Reason
Audience list related reports
Reports that include some audience list dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Inclusion of any of the following audience list dimensions would mean that the report needs be downloaded:
- Audience List
- Audience List ID
- Targeted Audience List
- Targeted Audience List ID
Custom Bidding metrics
Reports which include either of the following Custom Bidding metrics will also require the report to be downloaded:
- Custom Impression Value / Cost
- Total Custom Impression Value
Seller ID
Reports including the Seller ID dimension will need to be downloaded due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.