Instant Reporting aims to provide you with almost instant reporting data within Display & Video 360 as you format your report. Sometimes, however, it's not possible to provide the data in a sufficient way within Display & Video 360, and you’re directed to save and download the report. This can be for a number of reasons, such as the time it takes to generate the report is too long, the size of the report is too large, or the report is too complex to display within Display & Video 360.
Some metrics and dimensions are labeled as “Download only” that only allows the report to be downloaded in order to view the data. Click the Download button to view the report of these metrics and dimensions offline.
Types of reports that require download
YouTube related reports
The majority of YouTube related metrics and dimensions will require download due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view. Learn more about Instant reporting and where your reports are being saved.
Dimensions
- Asset
- Asset (upgraded Location)
- Asset (upgraded)
- Asset Status
- Asset Status (upgraded Location)
- Asset Status (upgraded)
- Asset Type
- Asset Type (upgraded Location)
- Asset Type (upgraded)
- Audience Segment
- Audience Segment Type
- Brand Lift Type
- Detailed Demographics
- Detailed Demographics ID
- Household Income
- Interest
- Life Events
- Optimized Targeting (specific to the YouTube dimension)
- Parental Status
- Placement (All YouTube Channels)
- Placement (All)
- Placement (Managed)
- Placement ID (Managed)
- Placement Name (All YouTube Channels)
- Quarter
- Remarketing List
- Remarketing List ID
- Video Duration
- YouTube Ad
- YouTube Ad Format
- YouTube Ad Type
- YouTube Ad Video
- YouTube Ad Video ID
Metrics
- All YouTube Sequence Impressions
- Average Impression Frequency per User
- Average Impression Frequency per User (7 days)
- Brand Lift: Absolute Brand Lift
- Brand Lift: All Survey Responses
- Brand Lift: Baseline Positive Response Rate
- Brand Lift: Baseline Survey Responses
- Brand Lift: Cost Per Lifted User
- Brand Lift: Exposed Survey Responses
- Brand Lift: Headroom Brand Lift
- Brand Lift: Relative Brand Lift
- Brand Lift: Users
- Card Clicks
- Conversions
- Conversions (Google paid channels)
- Cost / Conversion (Advertiser Currency)
- Cost / Conversion (USD)
- Earned Likes
- Earned Playlist Additions
- Earned Shares
- Earned Subscribers
- Earned Views
- Engagement Rate (YouTube)
- Engagements (YouTube)
- Impressions (Co-viewed) (specific to the YouTube dimension)
- Store Visit Conversions
- Total Conversion Value (Partner Currency)
- Total Conversion Value (USD)
- Total Users
- Unique Viewers
- View Conversion Rate
- View through Conversion
- View-through Store Visits
Pivoted reports
Any report that contains pivoted Metrics will require download as the pivoted report can not be displayed in Display & Video 360 due to the complexity of the report. Learn more about Pivot data in your reports.
Impression Loss or Win loss related reports
Reports that include Impression Loss or Win Loss metrics or dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Inclusion of any of the following Win Loss metrics would mean that the report needs be downloaded:
- Available Requests (Deal)
- Targeted Impressions (Deal)
- Available Requests (Line Item)
- Targeted Impressions (Line Item)
- Win Rate
- Bid Requests
Inclusion of the following Impression Loss metric or dimension would mean that the report needs be downloaded:
- Metric - Targeted Impressions
- Dimension - Rejection Reason
Audience list related reports
Reports that include some audience list dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Inclusion of any of the following audience list dimensions would mean that the report needs be downloaded:
- Audience List
- Audience List ID
- Targeted Audience List
- Targeted Audience List ID
Custom Bidding metrics
Reports which include either of the following Custom Bidding metrics will also require the report to be downloaded:
- Custom Impression Value / Cost
- Total Custom Impression Value
Seller ID
Reports including the Seller ID dimension will need to be downloaded due to the time it takes to generate the report. Rather than have you wait within Display & Video 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Using the regex filter for reports
You have the option of adding free text filters or regex filters to filter data in your reports instead of selecting existing filters.
With regex filters, you have the option of filtering out results using the “OR” and “AND” operators.
Display & Video 360
- Budget Segment Name name
- Domain name
- Keyword name
- Subdomain name
Campaign Manager 360
- Domain name
- Subdomain name
- Natural Search Engine Country name
- Natural Search Engine Property name
- Natural Search Landing Page Query String name
- Natural Search Landing Page name
- Natural Search Processed Landing Page Query String name
- Natural Search Processed Landing Page name
- Natural Search Query name
- Paid Search Ad Group name
- Paid Search Ad name
- Paid Search Advertiser name
- Paid Search Agency name
- Paid Search Bid Strategy name
- Paid Search Campaign name
- Paid Search Engine Account name
- Paid Search Keyword name
- Paid Search Landing Page URL name
Filtering using an OR operator
When the same free text filters are added to the report multiple times, it uses an OR operator.
For example, if you add a filter to see how your campaign is doing on websites with domain names containing “shoes” and another filter for websites with domain names containing “bags”, the filtered results will generate data for websites with domain names containing either “bags” or “shoes”.
To use regex filters using an OR operator, follow these steps:
- Go to Instant & offline within the Reports menu.
- Click New Instant Report or edit an existing report.
- In the report builder, click the filter icon
.
- Choose a dimension to filter by.
- In the dropdown, select any of the options available for type of matching.
- Enter the filter value.
Filtering using an AND operator
If you need to retrieve results based on multiple filtering conditions on the same filter using the AND operator, you can use the “regex match” option by following the steps below:
- Go to Instant & offline within the Reports menu.
- Click New Instant Report or edit an existing report.
- In the report builder, click the filter icon
- Choose a dimension to filter by.
- In the dropdown, select regex matches as the type of matching.
- Enter a regex matching expression as the filter value. Read the example below on how to get the regex matching expression.
Example
If you’re looking for filtered data to examine how the keywords “checkout” and “sale” are performing, you can use the following regex matching expression: (checkout.*sale|sale.*checkout)
To generate similar regex matching expressions, you can use AI tools and enter prompts like “give me a regex to filter strings that <the filtering condition> without using look aheads”.